Instagram-Enabled Personal Branding and Entrepreneurial Survival Strategies

The widespread adoption of Instagram has transformed entrepreneurial strategies by enabling individuals to engage in personal branding while simultaneously promoting business survival. This study explores how Instagram-enabled personal branding supports entrepreneurial resilience in competitive digital markets. Drawing on psychological branding and digital entrepreneurship literature, the research examines how visual storytelling, authentic self-presentation, and value-aligned messaging contribute to audience trust, engagement, and long-term business sustainability. Findings from recent empirical studies indicate that entrepreneurs who strategically integrate personal identity with brand messaging are better equipped to adapt to market challenges, enhance visibility, and sustain follower loyalty. The study highlights the critical role of social media platforms in shaping both individual and business success, offering practical insights for entrepreneurs seeking to leverage Instagram as a tool for survival and growth.