The Influence of Digital Literacy, Government Policy, and Infrastructure on Coffee Productivity Through Technology Adoption in Kerinci Regency

This research aims to analyze the influence of digital literacy, government policies, and infrastructure on coffee productivity through technology adoption in Kerinci Regency. A random sampling method was employed, and the sample size was determined using the Slovin formula, resulting in 95 respondents. Both primary and secondary data sources were utilized. Data were collected through observations, interviews, and questionnaires, and analyzed using a multiple linear regression model with SPSS 16.0 for Windows. The findings reveal that digital literacy, government policy, and infrastructure each have a significant impact on coffee productivity. Moreover, these three variables collectively exert a significant simultaneous effect on coffee productivity.