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Good-Enough Privacy in Platform Governance Evidence from Fujian and Busan–Gyeongnam

Submitted:

15 March 2026

Posted:

16 March 2026

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Abstract
AI-enabled tourism platform services across East Asia often generate privacy concern while continuing to attract user participation. Rather than treating this pattern as a simple contradiction, this study interprets it as privacy satisficing, in which users remain willing to participate once platform conditions are perceived as sufficiently acceptable. Using a symmetric adult survey from Fujian, China (N = 185) and Busan–Gyeongnam, Korea (N = 187), the study examines how privacy concern and accountability visibility are associated with willingness to use AI-enabled tourism platform services. Diagnostic heat maps and bootstrap checks show generally high willingness to use (typically 0.70 or higher) across most conditions, with stronger accountability sensitivity in Busan–Gyeongnam and more stable participation in Fujian. The findings suggest that continued participation is shaped not only by privacy concern itself but also by perceived accountability visibility and operational reliability.
Keywords: 
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Subject: 
Social Sciences  -   Area Studies
Copyright: This open access article is published under a Creative Commons CC BY 4.0 license, which permit the free download, distribution, and reuse, provided that the author and preprint are cited in any reuse.
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