Submitted:
24 November 2025
Posted:
25 November 2025
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Abstract
Background/objectives: Food craving is frequent with high palatable foods containing high levels of sugars and/or fat. Food cues can strongly induce food craving, and heightened food cue reactivity is associated with eating disorders and obesity. Sweet taste signalling is suggested to be an important regulator for appetite and food intake, with sensory-metabolic mismatch potentially relevant for food craving experience. This study investigated the interaction between taste and food cues on food craving in healthy people with and without ingestion of a sugary drink. Methods: Randomised crossover design with 47 healthy individuals performed two experimental trials. Fasted individuals were exposed to food cues with measurement of food craving pre- and post- exposure via a newly validated method using handgrip force as a response modality. This was followed either by ingestion (ingestion trial) or mouth rinse (mouth rinse trial) of a sugary drink and reassessment of food cue craving responses. Continuous interstitial glucose monitoring was performed using a glucose sensor inserted into the upper arm and a blood sample for leptin levels was taken. Results: Strong food craving response to food cues was bound to the fasted state, while ingestion of sugary drink blunted food cue reactivity and reduced craving levels. Mouth rinse induced a stable increase in food craving which showed maximum after food cues. Interstitial glucose levels over the after-trial periods (area under curve, AUC) were significantly higher for the rinse trial day than for the ingestion trial day suggesting higher carbohydrate/sugar intake after the rinse trial, while craving levels were associated with AUC in the rinse trial. Conclusions: Outcomes indicate that taste/flavour in connection with food cues may generate an error signal experienced as food cravings, whereas receipt of sugars, with concomitant physiological responses, reduce the signal and diminish food craving. Results highlight the importance of sensory-metabolic mismatch for food craving experience.
Keywords:
Introduction
Methods
- 1-
-
Session 1: participants performed this session after an overnight fast, having refrained from strenuous exercise and alcohol in the preceding 24 hours. The session consisted of the following sections:
- A-
- Body characteristics were assessed including sex, age, height, weight, and body composition (i.e., body fat percentage)
- B-
- Participants were asked to fill in self-report questionnaires (IPAQ, FCQ-T, TFEQ, PSS, PANAS, see Measurements).
- C-
- Fasting earlobe blood samples were collected to measure blood glucose levels and for analysis of leptin levels, (see Measurement for details).
- D-
- Familiarization of the handgrip force measure as a measure of agreement to the statements of the Food Craving Questionnaire State (FCQ-S). The procedure was explained, and a test trial was performed, as well as three maximum handgrip forces for the standardisation of cravings (see validation study in supplementary information).
- E-
- The participants were asked to rate their current cravings (FCQ-S statements on computer screen) by applying handgrip forces for perceived agreement with statements. The handgrip dynamometer was connected to an A/D converter (PowerLab system) to record the handgrip forces (no visual feedback was available for forces applied).
- F-
- Participants were shown neutral images (household items) while being asked to perform a cognitive sorting task for focusing attention on the images (see Measurement for details). After the neutral cue exposure, the assessment of their current cravings was repeated.
- G-
- Participants consumed a commercially available cordial with orange taste containing 50g sugar in 250 ml volume and then rested for 25 minutes.
- H-
- During the resting period, the continuous glucose monitoring sensor (CGMS) was attached to the back of the upper arm (see Measurement for details).
- I-
- Participants performed the 3-minute step test for assessing cardiovascular fitness (see Measurements).
- 2-
- Session 2 and 3 - the second and third sessions (Ingestion trial or Rinse trial) were performed in a counterbalanced randomized manner, and each session was on separate days (at least 72 hours apart) within the two-week CGM measuring period. Participants performed the sessions after an overnight fast, having refrained from strenuous exercise and alcohol in the preceding 24 hours. All steps of the sessions were timed by the Qualtrics program with images and FCQ-S items embedded in the program.
- 3-
- Session 4: This session was performed at the end of the two-week period of continuous glucose measurement. After removing the participants' CGM, the collected data was downloaded, and the participant debriefed.
- A-
- Demographic and Body Characteristics:
- B-
- Self-report measures:
- 1-
- International Physical Activity Questionnaire (IPAQ) (Fogelholm et al., 2006) is a validated instrument for measuring regular physical activity. Reliability was assessed in 12 countries (Craig et al., 2003), with Spearman's rho 0.81.
- 2-
- FCQ-T (Cepeda-Benito et al., 2000) assesses food cravings with 39 items that address behavioural, cognitive, and physiological components of cravings. The FCQ-T has an overall CRα of 0.98, with subscale alphas ranging from 0.71 to 0.95 (Cepeda-Benito et al., 2000).
- 3-
- Food Cravings Questionnaire-State (FCQ-S) assesses the strength of food cravings that are influenced by one's current state. It uses 15 items measuring the agreement to the statements connected to 5 dimensions (see Measurements of food craving via handgrip dynamometer). The FCQ-S has an overall CRα of 0.96 (Cepeda-Benito et al., 2000).
- 4-
- The three-Factor Eating Questionnaire (TFEQ) (Stunkard & Messick, 1985) it consists of 18 items evaluating three dimensions of eating behaviour: ‘uncontrolled eating’, ‘cognitive restraint’ and ‘emotional eating’ with Cronbach’s alpha for these scales were above 0.70 (Karlsson, Persson, Sjostrom, & Sullivan, 2000).
- 5-
- The Positive and Negative Affect Schedule (PANAS) (Watson, Clark, & Tellegen, 1988) assesses affect using two separate scales for negative and positive mood scales; CRα: 0.89 (Crawford & Henry, 2004).
- 1-
- The Perceived Stress Scale (PSS) assesses individuals' appraisal of stressful situations in their lives (Cohen, Kamarck, & Mermelstein, 1983). Participants respond to 10 items on a Likert scale ranging from 0 = ‘Never’ to 4 = ‘Very Often’ to assess unpredictability, lack of control, and pressure in their lives over the past month with Cronbach’s alpha for this scale above 0.70 (Lee, 2012).
- C-
- Continuous glucose monitoring (CGM)
- D-
- Calculation of Area under the curve (AUC) of glucose levels over time:
- E-
- Cardiovascular Fitness test:
- F-
- Cues Exposure:
- G-
- Blood sampling:
- H-
- Measurements of food craving via handgrip dynamometer - Food craving questionnaire-S (FCQ-S):
Results
| CGM data | Mean (SD) | Median [25, 75 percentiles] |
| Glucose variability (%CV) | 16.06 (3.89) | 16.00 [13.40, 18.70] |
| Mean glucose (mmol/L) | 5.58 (3.89) | 5.60 [5.30, 5.90] |
| Daytime glucose (mmol/L) | 5.72 (0.42) | 5.69 [5.47, 6.60] |
| Nighttime glucose (mmol/L) | 5.31 (0.52) | 5.41 [4.91, 5.70] |
| FCQ-S | Fasted | ||
| Pre cue | Post cue | Change | |
| Ingestion trial |
6.28 (2.97) 5.98 [3.78, 8.86] |
6.81 (3.15) 7.54 [3.86, 9.41] |
0.53 (1.28) * 0.66 [-0.32, 1.35] |
| Rinse trial |
6.38 (2.63) 6.40 [4.44, 8.29] |
6.75 (2.64) 6.86 [4.50, 8.85] |
0.37 (1.29) # 0.42 [-0.55, 1.01] |
| FCQ-S | After intake | ||
| Pre cue | Post cue | Change | |
| Ingestion trial |
6.30 (2.79) 5.93 [4.32, 8.30] |
6.59 (2.94) 6.30 [4.67, 9.20] |
0.26 (1.45) 0.46 [-0.86, 1.42] |
| Rinse trial |
7.05 (2.95) ⁑ 7.25 [4.92, 9.67] |
7.24 (3.05) 6.81 [4.77, 10.18] |
0.19 (1.49) 0.17 [-0.91, 0.91] |
Discussion
Supplementary Material
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgment
Conflicts of Interest
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| Participants (n=47; 30 females) | Mean (SD) | Median [25, 75 percentiles] |
| Age (years) | 27.92 (7.95) | 26.00 [23.0, 31.0] |
| Height (m) | 1.70 (0.11) | 1.65 [1.61, 1.76] |
| Weight (Kg) | 67.56 (13.73) | 67.70 [56.80, 78.20] |
| BMI (kg/m2) | 23.89 (3.94) | 23.43 [22.08, 25.74] |
| Estimated VO2max (l x min-1 x kg-1) | 42.10 (8.19) | 39.92 [35.92, 49.47] |
| Body fat % | 22.42 (8.23) | 23.10 [16.20, 28.70] |
| Participants (n=47; 30 females) | Mean (SD) | Median [25, 75 percentiles] | ||
| PANAS positive affect | 36.09 (6.12) | 37.00 [31.00, 41.00] | ||
| PANAS negative affect | 20.15 (6.46) | 19.00 [15.00, 24.00] | ||
| FCQ-T | 120.38 (30.55) | 123.00 [104.00, 133.00] | ||
| TFEQ: CR | 53.84 (10.86) | 52.78 [44.44, 63.89] | ||
| TFEQ: UE | 48.86 (13.46) | 51.85 [40.74, 59.26] | ||
| TFEQ: EE | 58.39 (26.16) | 55.56 [44.44, 77.78] | ||
| PSS | 31.64 (3.76) | 31.00 [29.00, 34.00] | ||
| IPAQ | High= 28 | Mod= 16 | Low= 3 | |
| Fasting glucose (mmol/L) | 4.63 (0.47) | 4.60 [4.30, 5.00] | ||
| Fasting Leptin (ng/mL) | 9.77 (9.75) | 5.70 [3.17, 13.77] | ||
| Glucose level | Fasted | ||
|---|---|---|---|
| Baseline | M G FCQ-Ss | Change | |
| Ingestion trial |
5.09 (0.81) 5.20 [4.60, 5.60] |
5.07 (0.75) 5.13 [4.60, 5.63] |
-0.02 (0.19) -0.05 [-0.10, 0.08] |
| Rinse trial |
5.00 (0.64) 5.10 [4.70, 5.50] |
5.02 (0.58) 5.10 [4.70, 5.43] |
0.02 (0.15) 0.03 [-0.03, 0.10] |
| Glucose level | After Intake | ||
| Baseline | During FCQ-S | Change | |
| Ingestion trial |
7.94 (1.41) * 8.10 [7.30, 9.10] |
8.45 (1.38) * 8.63 [7.93, 9.33] |
0.51 (0.46) * 0.53 [0.25, 0.80] |
| Rinse trial |
5.02 (0.63) 5.10 [4.60, 5.50] |
5.04 (0.61) 5.18 [4.58, 5.55] |
0.02 (0.09) 0.00 [-0.08, 0.08] |
| CGM data | Mean (SD) | Median [25, 75 percentiles] | |
| Glucose AUC (mmol*time) | Ingestion trial | 28.98 (22.03) | 30.70 [6.90, 44.60] |
| Rinse trial | 38.56 (16.21) * | 37.80 [28.60, 52.50] | |
| Variable 1 | Variable 2 | Correlation Coefficient (r) | p-value |
|---|---|---|---|
| Craving change (fasted) | Body fat % | -0.371 | .010** |
| Craving change (fasted) | BMI | -0.426 | .003** |
| Craving change (fasted) | Leptin | -0.345 | .017* |
| FCQ-T | Leptin | 0.325 | .026* |
| Fitness level | Body fat % | -0.710 | < .001** |
| Fitness level | Leptin levels | -0.651 | < .001** |
| Body fat % | BMI | 0.515 | < .001** |
| Body fat % | FCQ-T scores | 0.295 | .044* |
| Leptin levels | Body fat % | 0.796 | < .001** |
| AUC (rinse trial) | Glucose variability | 0.488 | < .001** |
| AUC (rinse trial) | Craving level (post cue) | 0.321 | .03* |
| AUC (ingestion trial) | Leptin levels | -0.369 | .012* |
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