The aim of this study was to analyse the economic conditions of the beekeeping sector in Poland between 2019 and 2024, with particular emphasis on production costs, price formation mechanisms, the foreign trade balance, and the structure of honey supply. The analysis was based on data from public institutions, beekeeping organisations, in-dividual beekeepers, and the authors’ own research and analyses. The results indicate a clear increase in domestic honey production, which reached 31 thousand tonnes in 2024, confirming the growing potential of the sector. Poland is among the largest honey producers in the European Union. The market structure is dominated by direct sales; however, as production scale increases, wholesale channels become more important. Apiary size remains a key factor influencing unit costs and profitability – commercial apiaries benefit from economies of scale, while smaller operations have limited in-vestment capacity. During the analysed period, the sector faced significant cost pres-sures driven by high inflation and rising prices of beekeeping production inputs. The market analysis shows increasing competitive pressure, particularly in the wholesale segment, intensified by low-priced imported honey. The oversupply of popular honey types reduces profitability and weakens beekeepers’ bargaining position. The future development of the sector should focus on increasing the added value of production, diversifying distribution channels, expanding premium segments, and building strong and competitive brands. Ensuring the stability of the sector is crucial not only for the agri-food economy but also for ecosystem balance and food security. In this context, proactive measures and the consideration of appropriate market protection instruments are essential to mitigate the effects of market imbalances and enhance the sector’s re-silience to future economic shocks.