4.1. Discussion
The results of the study show that Corporate Social Responsibility (CSR) has a significant positive effect on company value as measured through Price to Book Value (PBV). These findings confirm that companies that are active and transparent in disclosing CSR activities are more valued by the market because they are considered to have a long-term commitment to their stakeholders and the social environment. This is in line with Stakeholder Theory, which states that companies are not only accountable to shareholders, but also to wider stakeholders (Freeman, 1984). In addition, Legitimacy Theory explains that CSR functions as a company's mechanism to gain social legitimacy (Hamidu et al., 2015), which is then reflected in market valuation. Studies by (Hadiwibowo & Purwanti, 2024) also confirm that structured CSR practices can increase investor confidence and positive market perception of companies.
Nevertheless, the influence of CSR on PBV can vary depending on the geographical and industry context. In Indonesia and Malaysia, CSR implementation is influenced by regulatory strength, social awareness, and different stakeholder pressures. In sectors with low ESG awareness, the influence of CSR on PBV may not be very significant. This is in line with the findings of Thanetsunthorn & Wuthisatian, (2025), who show that the effectiveness of CSR as a positive signal depends on the level of market expectations and institutional structure. Therefore, CSR should not be seen solely as a regulatory burden, but rather as a strategic investment in building a reputation and increasing the company's long-term value in the eyes of investors.
This study shows that Environmental Performance (EF) has a significant positive effect on Price to Book Value (PBV). These findings reinforce the argument that a company's good environmental performance, such as emissions management, waste, and energy efficiency, can boost market confidence. Investors are increasingly paying attention to the aspect of environmental sustainability as an indicator of the company's long-term responsibility. This is in line with Stakeholder Theory and Legitimacy Theory, which explain that companies that show commitment to environmental issues gain stronger social support and market legitimacy (Sharma et al., 2022; Yunarsih et al., 2023). Previous research by (Helmina et al., 2024) also confirmed that companies with high EF tend to be more appreciated by investors through an increase in market value.
However, EF's influence on PBV is highly dependent on the industry context and the presence of supportive regulations. In developing countries such as Indonesia and Malaysia, although regulations related to sustainability reporting are starting to develop, their implementation is not evenly distributed across sectors. Companies that are proactive towards environmental issues have the opportunity to create value differentiation in the market. Therefore, EF implementation is not only a form of compliance, but can be used as a strategic tool to create sustainable added value (Mausuly & Prasetyowati, 2022; Onyeka & Orajekwe, 2024). Thus, companies that want to increase PBV in the long term should make environmental issues an integral part of their business strategy.
The results of the study show that Good Governance (GG) has a significant positive influence on PBV. Good corporate governance, including transparency, accountability, and effective oversight can increase investor confidence and create a strong perception of stability. This is in line with Agency Theory, which states that governance practices reduce conflicts between management and owners, as well as reduce agency costs (Jensen et al., 1976). In addition, Stakeholder Theory also underlines that fair governance creates strong relationships with all stakeholders, which ultimately increases the company's value. Research by Harmaen et al., (2022) and Trisnaningsih & Rahmasari, (2022) reinforces these findings, by showing that GG is an important factor in investment decisions.
However, the influence of GG on a company's value can also be limited by the company's regulatory structure and culture. In Indonesia and Malaysia, the implementation of good governance still faces challenges in terms of internal oversight and compliance with the code of conduct. In some more tightly regulated sectors such as banking, the positive impact of GG on PBV is seen to be stronger than other sectors that are less regulated. This emphasizes the need for public policies that encourage improvement of governance practices, as well as strengthening the company's internal capacity in implementing the principles of good governance (Beta & Kalalo, 2023; Yuli Soesetio, 2023). In this context, GG is not only a formal compliance framework but is a strategic instrument for creating long-term value and competitiveness.
The results show that CSR has a significant positive influence on Return on Assets (ROA), indicating that corporate social responsibility practices not only impact reputation, but also increase operational efficiency and profitability. These findings are consistent with Stakeholder Theory, which states that meeting stakeholder expectations can strengthen social relationships and consumer loyalty, thereby driving increased revenue. Previous research by Lestari et al., (2024); Wijaya & Iryanto, (2024) also found that companies that consistently implement CSR tend to have better financial performance.
Nonetheless, the effectiveness of CSR on ROA can vary depending on the sector and regulatory context. In more heavily regulated sectors, CSR tends to be integrated into business strategies and has a real impact on financial performance. In contrast, in the informal sector or those that do not yet have high ESG awareness, CSR is often treated as an additional burden. Therefore, the integration of CSR in operational strategies and the quality of their implementation are determining factors to the extent to which CSR can convert social value into economic benefits (Ayamga et al., 2024; Hermawan et al., 2023).
Environmental performance was also found to have a significant positive influence on ROA. Companies that maintain energy efficiency, waste management, and carbon emissions, are generally able to reduce operational costs and reduce legal and reputational risks. This reinforces the Agency Theory, which states that good environmental performance creates an incentive for management to act efficiently and responsibly. Research by Pramudiati et al., (2022) shows that sustainability initiatives in environmental management are proven to increase competitiveness and long-term profitability.
However, as with CSR, the impact of environmental performance on ROA is greatly influenced by the level of regulatory maturity and industry concern for sustainability. In traditional sectors that are less exposed to regulatory pressures, environmental initiatives may not yet be fully monetized in the form of direct benefits. In contrast, sectors such as energy or manufacturing that face high regulatory pressures tend to be more motivated to tailor business strategies to environmental goals. Therefore, the integration of environmental performance into the company's managerial system must be adjusted to sector dynamics and market demands (Fauzi, 2022; Khanh et al., 2024).
The results of this study show that Environmental Performance (EP) has a positive and significant effect on Return on Assets (ROA). These findings reinforce the argument that companies that successfully manage environmental issues—such as energy efficiency, emissions control, and waste management—not only achieve social legitimacy, but also increase long-term profitability. In other words, good environmental sustainability practices are not solely philanthropic, but rather operational efficiency strategies that contribute directly to increasing ROA. Previous studies have also confirmed the same thing, where investment in environmentally friendly technology is able to reduce operational costs while increasing competitiveness (Helmina et al., 2024; Pramudiati et al., 2022).
Theoretically, these findings are in line with the Natural Resource-Based View (NRBV) which states that natural resources and sustainable environmental management can be the basis for competitive advantage. In addition, from the perspective of Stakeholder Theory, companies that pay attention to environmental issues will gain higher trust from investors, customers, and the wider community, which in turn improves reputation and revenue stability (Setiawati & Hidayat, 2023). However, sectoral and regulatory variability can affect the magnitude of this impact. For example, in the renewable energy sector, the effect tends to be stronger than traditional industries that still face limitations in sustainability infrastructure (Fauzi, 2022). Therefore, the results of this study not only confirm the importance of environmental performance in increasing ROA but also signal to management that environmental investment is an essential part of business strategy to ensure profitability and long-term sustainability.
The findings of the study show that Good Governance (GG) has a positive effect on Return on Assets (ROA), which shows that good corporate governance contributes to the efficiency of asset management and the achievement of profitability. Based on Agency Theory, the application of governance principles such as transparency, accountability, and independence of the board of directors can reduce agency costs and encourage more rational and efficient decision-making. The study of Christy & Sufiyati, (2023) and Nurkhin et al., (2023) corroborates that good governance mechanisms minimize conflicts of interest and improve internal control structures, which have a direct impact on financial performance.
However, the success of the implementation of GG in increasing ROA is also greatly influenced by institutional and organizational culture factors. In countries such as Indonesia and Malaysia, the implementation of the GG principle often faces challenges such as weak external oversight, limited human resource capacity, and inconsistencies in regulatory implementation. In this context, the role of regulators is important to strengthen supervisory policies and encourage companies to make good governance part of their long-term strategy. These findings confirm that good governance is not just compliance with formalities but is an important foundation in improving the competitiveness and sustainability of companies (Oshim & Igwe, 2024; Rizal & Amran, 2022).
The research findings show that managerial strategies do not significantly moderate the relationship between CSR and a company's market value (PBV). This means that the interaction between social responsibility practices and managerial approaches does not provide a meaningful reinforcement of investor perception. These results are consistent with a study by Park & Byun, (2022) which states that in the context of immature regulations such as in Indonesia, managerial strategies have not played a sufficient role in encouraging the effectiveness of CSR to increase company value. This is also in line with the Contingency Theory, that the effectiveness of a strategy depends on the compatibility between external context and organizational characteristics, which does not seem to be optimally implemented in CSR management.
Meanwhile, managerial strategies also did not show a significant moderation role in the relationship between environmental performance and PBV. This indicates that the strategy implemented by management has not been able to raise environmental performance to a strong signal for the market. Research by Daromes & Ng, (2023) and Lee & Hooy, (2024) also supports that in the context of developing countries, external factors such as regulation and public awareness determine market perception of environmental issues more than the company's internal strategy. It is different from Good Governance, where it is found that managerial strategy functions as a significant moderator. The interaction between good governance and managerial strategy has been proven to strengthen its impact on PBV. This supports the Agency Theory that responsible management and a good governance structure will build investor trust and increase the market valuation of the company.