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The Influence of Imaginary Romantic Partners on Brand Value Creation and Brand Perception in E-Commerce Businesses

This version is not peer-reviewed.

Danaikrit Inthurit^*

,Alisa Lertchanchaikul,Watcharanan Thongma,Surachai Kungwon

Danaikrit Inthurit^*

,Alisa Lertchanchaikul,Watcharanan Thongma,Surachai Kungwon

This version is not peer-reviewed.

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