Submitted:
28 April 2025
Posted:
29 April 2025
You are already at the latest version
Abstract
Keywords:
1. Introduction
2. Literature Review
A. Use of Mobile Applications
B. Impact of Mobile Applications on Labor Hiring
C. The Gig Economy and Mobile Applications
D. Systematic Reviews on Mobile Application Usability
E. Conclusion: Usability and the Future of Gig Economy Apps
3. Hypothesis
4. Methods
- Market Research: Conduct surveys, focus groups, and in- terviews with the target audience in Bishkek, Kyrgyzstan, to understand their needs, preferences, and frustrations with existing platforms.
- Competitor analysis: Deeply analyze platforms such as Lalafo, Yula, Avito, HeadHunter, and YouDo to identify gaps that OneDayOneJob can fill, particularly in provid- ing flexible, short-term jobs.
- User Journey Mapping: Develop detailed user journey maps to outline how users will interact with the appli- cation, from registration to finding and completing jobs. This will help refine the user experience and highlight any potential pain points.
- Development and Launch: Create a minimum viable product (MVP) with key features, including ad-free nav- igation, job filtering, secure payments, and low commis- sion rates.
- Pilot Tests: Launch MVP in Bishkek to a controlled group of users, gather detailed feedback, and iterate on the app’s design and functionality.
- Marketing Campaign: Use targeted social media advertis- ing, collaborations with local businesses, and partnerships with educational institutions to increase brand awareness and attract job seekers and providers.
5. Results
A. Expected Results
- User Adoption: The application will have high user adop- tion among students (16–22 years) and working adults (23–45 years) in Bishkek who need flexible working hours.
- Positive Feedback: User reviews will highlight the ease of use, value for money, and effectiveness of the app compared to other apps.
- Revenue Growth: A viable revenue model will be attained by the adoption of a low-commission model and an increasing user base.
B. Application Outcomes
- Target Audience Engagement: Students will use the app for work experience and pocket money, while adults will use it for additional income.
- Job Variety: Users will be exposed to various types of jobs, including babysitting, cleaning, and delivery, which will enhance inclusivity and flexibility.
- Future Scalability: Following early success in Bishkek, the app would be able to be expanded to other cities and regions, and eventually scaled to an international market.
C. Application Area
6. Conclusion
References
- S. Harrison, D. Flood, and D. Duce, “Usability of mobile applications: literature review and ratio- nale for a new usability model,” Journal of In- teraction Science, vol. 1, no. 1, pp. 1–16, 2013. [Online]. Available: https://journalofinteractionscience. springeropen.com/articles/10.1186/2194-0827-1-1.
- M. Al-Razgan et al., “A systematic literature review on the usability of mobile applications for visually impaired users,” PeerJ Computer Science, vol. 7, p. e771, 2021. [Online]. Available: https://peerj.com/articles/cs-771/.
- S. Jagadeesan, V. A. Drave, and P. C. Bhatt, “Mobile Application Development: A comprehensive and system- atic literature review,” YMER, vol. 22, no. 3, pp. 98– 110, 2023. [Online]. Available: https://ymerdigital.com/ uploads/YMER220302.pdf.
- A. Smith and B. Johnson, “Hire IT Application: Trans- forming Labor Hiring with Innovative Technologies,” ResearchGate, 2022. [Online]. Available: https://www. researchgate.net/publication/377404186.
- S. Harrison, D. Flood, and D. Duce, “Usability of mobile applications: Literature review and rationale for a new us- ability model,” ResearchGate, 2013. [Online]. Available: https://www.researchgate.net/publication/257884698.
- M. Al-Razgan et al., “A systematic literature review on the usability of mobile applications for visually impaired users,” PubMed Central, 2021. [Online]. Available: https: //pmc.ncbi.nlm.nih.gov/articles/PMC8627222/.
- Lalafo, “Bulletin board, Kyrgyzstan, Sale/Purchase of Used and New Products - lalafo.kg,” Lalafo. [Online]. Available: https://lalafo.kg/.
- Vk, “Yula - bulletin board, free private ads,” Yula - Free Ads. [Online]. Available: https://youla.ru/“Avito: real estate, transport, work, services, things,” Avito. [Online]. Available: https://www.avito.ru/.
- “Work in Bishkek, search for personnel and publication of vacancies - bishkek.headhunter.kg.” [Online]. Avail- able: https://bishkek.headhunter.kg/.
- “YouDo – service for finding reliable specialists to per- form household and freelance tasks.” [Online]. Available: https://youdo.com/.
Disclaimer/Publisher’s Note: The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of MDPI and/or the editor(s). MDPI and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content. |
© 2025 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).