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Planting Seeds of Change in Foodstyles: Growing Brand Strategies to Foster Plant-Based Meat Alternatives in the Food Market

This version is not peer-reviewed.

Gino Gabriel Bonetti,

Chelsea van Hooven,

Maria Giovanna Onorati^*

Gino Gabriel Bonetti,

Chelsea van Hooven,

Maria Giovanna Onorati^*

This version is not peer-reviewed.

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