3.1.1. Case Study
Case study is in-depth and detailed research on specific phenomena or events, thereby revealing the internal relationships and practical experience therein. Yiwu Yingyun Technology Co. Ltd (Yingyun Tech) was selected as the research object here. Through case study, relevant data and textual data of the company in the digital transformation process were collected. These include the development course of the company, strategic planning of digital transformation, establishment and application of the industrial platform, and effects of digital transformation. By understanding the digital transformation practice of the company, the mechanism and path used by the industrial platform to empower digital transformation of the traditional manufacturing industry can be understood.
Yingyun Tech is a pioneering professional platform and service provider of the Chinese knitting industry. The parent company of Yingyun Tech is Chemtax Industrial Co. Ltd. with the headquarters established in Hong Kong. As a famous textile machinery and equipment agent in Europe and Asia, Chemtax has committed to marketing and maintenance services of Italian Santoni seamless knitting machines and associated equipment for years. Yingyun Tech spares no effort in building the knitting cloud, an industrial Internet platform, by building and integrating various platforms relying on more than 20 years of industrial experience, excellent product supply chains, and strong technique power. The platforms include the supply chain management platform, industrial talent sharing platform, innovative joint research and development (R&D) platform, and intelligent weaving service platform. The industrial Internet platform integrates the industrial material utilization and R&D, design of functional products, “Internet+” based industrial supermarkets in supply chains, intelligent weaving, brand promotion, Internet celebrity base, and intelligent logistics. Focusing on R&D, design, and intelligent weaving links, the platform builds the industrial, innovation, and service chains of the knitting industry to activate the ecosystem. It realizes “one-stop service for the whole industrial chain” by online-to-offline (O2O) platforms, thus continuing to empower high-quality development of the knitting industry.
Yingyun Tech, as the pioneering professional platform and service provider of Chinese knitting industry, has taken root in the industry for 24 years. Therefore, it has accumulated abundant experience and achievement in digital transformation of the company and application of the industrial platform. Located in Yiwu City, the company grows in a market with a thriving knitting industry, so it is an ideal case for studying the application of digital transformation to the traditional manufacturing industry. The platform of Yingyun Tech, as an organization integrating industrial innovation platforms and industrial innovation services, has developed from initial start-up, to rapid development, and finally to initial mature in less than five years under energetic support from government, industry, and colleges and universities. It adjusts strategies of the organization according to industrial variation and timeously adjusts its organizational structure, which changes the scale of the platform quickly, making it suitable for adoption as a case study.
3.1.2. QCA
QCA is a research method in social science proposed by American sociologist Charles C. Ragin in the 1980s. Based on set theory and Boolean operation, QCA is case-oriented and aims to verify how different antecedents lead to specific outcomes by different paths. QCA has an advantage in dealing with complex cause-and-effect questions and offers a configuration perspective, that is, assessing influences of antecedent combinations on specific outcomes.
According to difference in the types of variables, QCA can be divided into crisp-set qualitative comparative analysis (csQCA), fuzzy-set qualitative comparative analysis (fsQCA), and multi-value qualitative comparative analysis (mvQCA). Because five-point Likert scales have been used for questionnaires in the proposed research, fsQCA is regarded as the most suitable data processing and analysis method. fsQCA allows antecedents to take continuous values, that is, be evaluated between “complete membership” and “complete non-membership”. It can be applicable to research with the full-range sample size, including research with small, medium, and large sample sizes.
Data sources of fsQCA include textual cases, questionnaire, or secondary data. Researchers need to determine the final data sources according to the research topic and effectiveness of data acquisition. This method provides a systematic analytical framework, which helps to understand how antecedents interact to yield specific research results.
After comparing the traditional quantitative methods and QCA, we chose to use QCA to discuss the action mechanism of the empowering platform for digital transformation of industrial clusters. The analysis of the applicability of the method is described as follows:
1) QCA provides a novel research idea, emphasizes the multiple concurrent relations between antecedents and outcomes, and breaks through the limitation of traditional quantitative methods in exploring the influence of a single dependent variable. When solving problems with complex antecedents, QCA shows its unique advantages and is unrestricted by correlations between multiple antecedents. In comparison, traditional quantitative methods can only show the cumulative effect of multiple antecedents on the outcome while fail to provide comprehensive explanation in practical scenarios. Analysis results based on the grounded theory have shown that there are diverse and complex factors influencing the empowering mechanism for digital transformation of industrial clusters by platform-based organizations, so QCA is more applicable to the present research.
2) QCA considers that not only one path can cause specific outcomes and highlights the diversity and globality. Compared with traditional quantitative methods that can only explain simple paths, QCA ascertains all antecedents that cause a certain outcome through use of the set theory and Boolean operation based on the configuration theory. This renders research results more realistic and provides more practical guidance for corporate governance. By using QCA, the research aims to construct all antecedent combinations influencing the empowering mechanism used by the platform-based organization to empower digital transformation of industrial clusters. This helps to more comprehensively understand relationships of influencing factors.
3) The in-depth interview reveals that the influence of a same factor on the empowering platform for digital transformation of industrial clusters may change due to its combination with other factors. QCA is more suitable for such a scenario because it breaks the traditional assumption of causal consistency. By using QCA, researchers can better understand changes in the empowering mechanism underlying digital transformation of industrial clusters by platform-based organizations under combinations of different factors. This provides a more comprehensive perspective for deeply understanding the empowering mechanism of platform-based organizations.
4) The core idea of QCA, namely, asymmetric causalities, offers a new way of thinking for the research. In many actual scenarios, causalities are asymmetric. QCA analyses the causalities through Boolean operation and the degree of membership of sets, which subverts the traditional concept of symmetrical causalities. Selecting QCA to discuss factors influencing the empowering platform for digital transformation of industrial clusters arises out of its concern for asymmetrical causalities, the more accurately to reveal complex correlations between influencing factors.