Version 1
: Received: 9 March 2024 / Approved: 11 March 2024 / Online: 11 March 2024 (13:13:35 CET)
How to cite:
Zhong, M.; Cheng, Y.; Mei, S.; Zhong, W. Consumer Information Disclosing Strategy within Consumer Misrepresentation. Preprints2024, 2024030612. https://doi.org/10.20944/preprints202403.0612.v1
Zhong, M.; Cheng, Y.; Mei, S.; Zhong, W. Consumer Information Disclosing Strategy within Consumer Misrepresentation. Preprints 2024, 2024030612. https://doi.org/10.20944/preprints202403.0612.v1
Zhong, M.; Cheng, Y.; Mei, S.; Zhong, W. Consumer Information Disclosing Strategy within Consumer Misrepresentation. Preprints2024, 2024030612. https://doi.org/10.20944/preprints202403.0612.v1
APA Style
Zhong, M., Cheng, Y., Mei, S., & Zhong, W. (2024). Consumer Information Disclosing Strategy within Consumer Misrepresentation. Preprints. https://doi.org/10.20944/preprints202403.0612.v1
Chicago/Turabian Style
Zhong, M., Shu-e Mei and Weijun Zhong. 2024 "Consumer Information Disclosing Strategy within Consumer Misrepresentation" Preprints. https://doi.org/10.20944/preprints202403.0612.v1
Abstract
To decrease privacy risks, consumers may choose to misrepresent when they are asked to offer personal information. This paper examines the impact of consumer misrepresentation on a monopolistic firm and consumers with an economic model. The results show that consumer misrepresentation may benefit the firm but hurt consumers. In addition, consumers misrepresentation may encourage the firm to provide higher personalized service level in certain scenarios, such as, when the unit cost of personalized service is low. Thirdly, when consumers misrepresent, and the firm only covers part of the market, a greater unit value of consumer’s privacy information will reduce the firm’s profit, but a greater unit cost of personalized service increases the firm’s profit.
Keywords
misrepresentation; privacy protection behavior; information disclose; personalized service
Subject
Social Sciences, Behavior Sciences
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
