Park, H.; Kim, T.; Cho, K. Changes in Management Trends in 100 Global Companies before and after COVID-19: A Topic Modeling Approach. Sustainability2024, 16, 2342.
Park, H.; Kim, T.; Cho, K. Changes in Management Trends in 100 Global Companies before and after COVID-19: A Topic Modeling Approach. Sustainability 2024, 16, 2342.
Park, H.; Kim, T.; Cho, K. Changes in Management Trends in 100 Global Companies before and after COVID-19: A Topic Modeling Approach. Sustainability2024, 16, 2342.
Park, H.; Kim, T.; Cho, K. Changes in Management Trends in 100 Global Companies before and after COVID-19: A Topic Modeling Approach. Sustainability 2024, 16, 2342.
Abstract
This study aims to understand the changes in management trends among global companies before and after the onset of COVID-19. To achieve this, we employed keyword and topic modeling to analyze 420 CEO messages extracted from the reports of the Fortune Global 100 largest companies. The analysis revealed a noteworthy prevalence of keywords associated with shared culture, such as face-to-face interactions and cooperation, during the initial period. In the subsequent period, we observed a higher frequency of keywords related to community-centeredness and digital trans-formation, including employee health and well-being, inequality reduction, and sustainable cities. Furthermore, we identified common topics before and after COVID-19, such as risk management and competitive advantage. However, the topics that exhibited variation were the significance of corporate leadership and the evolution of digital technologies. This study is significant in that it enables us to analyze CEO messages and deduce the trajectory of corporate management post-COVID-19.
Keywords
corporate social responsibility (CSR); corporate social responsibility (CSR) report; CEO message; Sustainability; Topic Modeling; COVID-19
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
