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Prospective Tourism Boom and the Peril of Overtourism: What Lakshadweep Can Learn from Maya Bay

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17 January 2024

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17 January 2024

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Abstract
Tourism has increased in prominence as a key industry that generates employment and encourages economic diversity. The coastline region is a major contributor to worldwide tourism. Since then, coastal areas have been in the forefront of tourism infrastructure development. The presence of a large number of visitors has frequently had a negative influence on the efficient use of available resources. Maya Bay in Krabi Province, southern Thailand, is one example of a coastal area that has suffered from the negative effects of over-tourism Because of the Government of India's plan to place Lakshadweep on the world map of tourism destinations that compete with other archipelagos, it was critical that the current state of tourism in Lakshadweep be studied and precautionary measures be reviewed so that tourism growth does not devolve into over-tourism and Lakshadweep does not follow the same path as Maya Bay.
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Introduction

Tourism has grown in importance as a fundamental business that creates jobs and promotes economic diversity. However, its potential impacts on local communities and their quality of life have long been a source of worry (Crotts & Holland, 1993) gravity of its consequences grows exponentially when tourism happens in environmentally and socially sensitive areas such as coasts (Farrell & Runyan, 1991). Natural characteristics readily draw visitors from all over the world, and tourism managers encourage ecotourism in such regions to capitalise on the natural beauty of such locations.The coastal region is one such example, and it is rightly one of the most important contributors to global tourism.This allure translates into enormous economic potential, providing impetus for infrastructure development in coastal regions, which considerably influences land use, land cover, and socioeconomic dynamics (Miller & Auyong, 1991).
Since then, coasts have been at the forefront of tourism infrastructure development. The presence of a considerable number of visitors has frequently had a detrimental impact on the sustainable utilization of available resources. This, in turn, worsens living conditions in coastal locations, with consequences felt by both the local people and the tourism business (Gössling, 2001).
Numerous studies spanning time demonstrate that local communities see the economic potential of tourism and want it to thrive, but not at the expense of social and environmental consequences (Liu & Var, 1986; Nunkoo & Ramkissoon, 2010)

Case of Maya Bay

Maya Bay is in Krabi Province, southern Thailand, and is part of the Hat Noppharat Thara - Mu Ko Phi Phi National Park. Established in 1983, the marine park is a popular tourist attraction recognised for its white sand beaches, mangroves, coral reefs, clean seas, and steep limestone cliffs (Phi Phi Islands, n.d.). The park’s most popular spot is the little cove known as Maya Bay, which is located on Phi Phi Le Island and gained fame with the release of the 2000 film The Beach, starring Leonardo DiCaprio. In fact, the film was a major driving force in the area’s tourism growth, particularly on Phi Phi Don, Phi Phi Le’s sister island where development is permitted. (Taylor, 2018)
Thailand’s tourism sector had been continuously rising prior to the COVID-19 pandemic, hitting a record high of 39 million visitor arrivals in 2019 (Association, 2022-2024). The Phi Phi Islands and Maya Bay drew a large number of visitors. Maya Bay had between 3,500 and 5,000 tourists each day on average (Maya Bay: The beach nobody can touch - BBC News, n.d.). tourism swiftly grew in popularity, causing substantial environmental, sociocultural, and economic repercussions on the destination (Epler Wood et al., 2019) and, increasingly, a bad tourist experience for visitors.

Tourism Growth

Tourists were not permitted to stay the night in the bay due to its protected status, so they would come on boat trips from Phi Phi Don, Phuket, or Krabi to spend a few hours on the beach.But, the growing demand for hotels and the huge number of landowners “all wishing to capitalise on their assets” (Taylor, 2018) on a tiny (3.76 mi2) island caused considerable demonstrable environmental consequences.
The pollution caused by boats (noise, oil) and visitors (trash, chemical sunscreen), their irresponsible behaviour (e.g., stepping on corals), and the substantial number of daily visitors made it nearly impossible to prevent severe degradation of Maya Bay’s ecosystem (Tourism killed Thailand’s most famous bay. Here’s how it was brought back to life | CNN, n.d.)(Maya Bay: The beach nobody can touch - BBC News, n.d.)(’Beach’ balm: Maya Bay’s ecosystem recovering, says dept, n.d.). Sand erosion was caused by the enormous number of people strolling on the beach, interfering with the natural process of sediment replenishment (’Beach’ balm: Maya Bay’s ecosystem recovering, says dept, n.d.). Finally, boats and humans on the sea were displacing marine creatures. Rapid and unmanaged tourism expansion resulted in poor waste management, water scarcity, floods, congestion, and pollution (Taylor, 2018) (Koh & Fakfare, 2019). According to environmentalists, the percentage of surviving corals in the bay has plummeted by 92% as of 2018 (Maya Bay: The beach nobody can touch - BBC News, n.d.).

Closure of Tourism

Residents of Phi Phi Don began to voice their concern about the local ecosystem, and in 2015, they petitioned the Department of National Parks, Wildlife, and Plant Conservation (DNP) to close Maya Bay for six months each year (Koh & Fakfare, 2019).
At an event on May 15, the DNP announced that Maya Bay will be closed to tourists for four months for restoration (Koh & Fakfare, 2019). Because of the COVID-19 epidemic, the shutdown lasted three and a half years.
The closure had a significant impact on tourism business operations, requiring businesses to quickly change contracts with overseas tour operators, cancel bookings, handle customer reimbursements and complaints, and inform potential visitors that tourism activities in Phi Phi Don and other islands continued as usual. During this time, the agency would review the “condition of reef and beach resources, environmental control, and tourism management” (according to Thailand’s DNP).
Despite these economic ramifications, companies recognised and agreed on the need of restoring the coral reefs and beaches, as well as establishing more sustainable tourist practices in the region. Maya Bay’s closure highlighted local stakeholders’ increased knowledge of the essential and good results of seasonal closures of Thailand’s high-use national parks (Koh & Fakfare, 2019).

Rejuvnation of Tourism

Only six months after the site’s closure, species began to return and thrive in the water. Clownfish, crabs, and, most notably, black-tipped reef sharks have returned to the region.When the marine park reopened in January 2022, the tourist management mechanisms were adjusted in numerous ways to guarantee that the regeneration and conservation efforts would not be swiftly overturned once tourism resumed.
First, the DNP has divided the entire number of permitted tourists into one-hour periods with a maximum of 375 persons each slot, for a total of 4,125 tourists every day. The slots, which begin at 7 a.m., may be booked online via an app or through a travel operator(Thailand cove made famous in The Beach reopens to visitors after four-year closure, n.d.).
Second, no vessels are authorised to enter the bay. Visitors must be dropped off on the other side of the island on a floating dock. Only eight boats may dock at once (Thailand cove made famous in The Beach reopens to visitors after four-year closure, n.d.)(Tourism killed Thailand’s most famous bay. Here’s how it was brought back to life | CNN, n.d.).
Third, boardwalks from the pier to the beach were constructed to keep guests off the vegetation (Thailand cove made famous in The Beach reopens to visitors after four-year closure, n.d.).
Finally, visitors are not permitted to swim in the bay to avoid disturbing the fauna (particularly black-tipped sharks) or damaging the corals (Tourism killed Thailand’s most famous bay. Here’s how it was brought back to life | CNN, n.d.).
Maya Bay’s management difficulty is to balance the demands of the local economy, the vulnerable environment, and the visitors who, twenty-two years later, remember Maya Bay as Leonardo DiCaprio’s picturesque and pristine beach. Thailand’s tourist visits are predicted to approach pre-pandemic levels by 2024 (Association, 2022-2024). It is also critical for Thai authorities to continue the national park’s regeneration and sustainability measures in the long term since they are already acting as a model of successful intervention for places throughout the world endangered by overtourism.

Overview of lakshadweep

“Lakshadweep, the group of 36 islands is known for its exotic and sun-kissed beaches and lush green landscape. The name Lakshadweep in Malayalam and Sanskrit means ‘a hundred thousand islands.”
India’s smallest Union Territory Lakshadweep is an archipelago consisting of 36 islands with an area of 32 sq km. It is a uni-district Union Territory and comprises of 12 atolls, three reefs, five submerged banks and ten inhabited islands. The islands have a total area of 32 sq km. The capital is Kavaratti and it is also the principal town of the UT. All Islands are 220 to 440 km away from the coastal city of Kochi in Kerala, in the emerald Arabian Sea. The natural landscapes, the sandy beaches, abundance of flora and fauna and the absence of a rushed lifestyle enhance the mystique of Lakshadweep (Lakshadweep | Official Website of Administration of Lakshadweep | India, n.d.).
However, entry to Lakshadweep islands is restricted. One requires an entry permit issued by Lakshadweep Administration to visit these islands (Lakshadweep | Official Website of Administration of Lakshadweep | India, n.d.). Fig 1. highlights the list of Lakshaweep administration entry permit issuing authorities at the time of retrieval of the document. In addition to this, visitors must give their consent to THE LACCADIVE MINICOY & AMINDIVI ISLANDS (RESTRICTIONS ON ENTRY AND RESIDENCE) RULES,1967(Entry Permit Rules Lakshadweep, n.d.). before entering the Islands.
Figure 1. Source: Entry Permit Lakshadweep India.
Figure 1. Source: Entry Permit Lakshadweep India.
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Tourism in lakshadweep

Tourism is Lakshadweep is managed by The Society for Promotion of Nature Tourism and Sports (SPORTS),it is a society formed by the Lakshadweep Administration in 1982 with the avowed aim of tapping tourism potential of the islands and to act as the nodal agency of Lakshadweep Administration for promotion of tourism in the islands. The primary aim of the organization is to promote eco-friendly tourism and recreational activities in the islands in association with and under guidance of the Lakshadweep Administration (Society for Promotion of Nature Tourism and Sports - Lakshadweep Tourism, n.d.).

Tourism Products of Lakshdweep

All the islands included in the various tourist packages offer kayaks, canoes, pedal boats, sail boats, wind surfers, snorkel set glass-bottomed boats and other facilities to tourists who wish to indulge in water sports in the unpolluted lagoons. Kadmat, Kavaratti and Bangaram have facilities for scuba diving. Deep-sea fishing buffs can pursue big game fishing. Barracuda, Sail Fish, Yellow Fin Tuna, Triveli and sharks are abundant in the seas around Lakshadweep. Local boats with experienced crew can be hired (Society for Promotion of Nature Tourism and Sports - Lakshadweep Tourism, n.d.).

Issues and constraints of Lakshadweep

The islands of Lakshadweep offer potential for tourism development, however prior efforts have not been successful due to restrictions. The following is a summary of the significant concerns currently impacting the islands, as well as the accompanying potential and restrictions. (Lakshadweep Tourism Policy-2020 is published herewith for the comments and suggestions, n.d.)
The most critical problem limiting Lakshadweep’s tourism potential is connectivity. The provision of secure, dependable, and speedier mainland-island and inter-island communication is critical to the growth of tourism in Lakshadweep. Tourists can arrive in Lakshadweep by ship or flight, therefore the lack of transportation renders occupancy on the islands quite low. Tourism activities in Lakshadweep are primarily seasonal due to a lack of all-weather transportation facilities. Even though the months of June and September are suitable for adventurous water sports such as wind and wave surfing, the complete lack of tourist transportation facilities during the monsoon season limits the exploration of Lakshadweep’s tourism potential. This halts tourism activity in Lakshadweep.
However, due to the short length of the air strip at Agatti airport, only tiny ATR aircraft may land, and only with reduced cargo. Alliance Air (Air India) is now operating in the Agatti-Kochi sector with a small aircraft capable of carrying seventy-two passengers. Tourists must compete with local passengers and those visiting Lakshadweep for official causes.
Next to transportation, the availability of accommodation on the islands limits visitor arrivals. According to the authorised carrying capacity research, Lakshadweep’s populated islands have a tourist capacity of 918 keys (rooms) on nine islands, while the four uninhabited islands, Bangaram, Thinnakara, Cheriyam, and SuheliCheriyakara, have 431 keys. With an annual average tourist occupancy rate of 45.5% in Lakshadweep, an estimated visitor might be accommodated on these islands. However, Lakshadweep now has just 184 bed capacity on the islands.
Lakshadweep is barely linked to the rest of the internet because to its relatively low satellite bandwidth of 1.3 Gbps, which is split further to distribute among the several islands and also for the SWAN communication system for administrative reasons. This is due to the lack of optical fibre cable connectivity. Kavaratti, the administrative capital, has 4G communications access. Apart from Kavaratti, Agatti and Minicoy are now connected to a 4G network. However, a bad networking system on many islands stifles the expansion of IT-enabled tourist businesses and causes guest unhappiness.
The Lakshadweep archipelago currently has no international representation due to a lack of public outreach and marketing through different print and visual mediums. The island’s websites do not convey an exciting and adventurous picture, and they significantly lack direction and guidance for potential tourists. The beauty and fascination of these islands are only dimly recognised due to a dearth of brochures, maps, and marketing targeted at attracting potential tourists. Lakshadweep might benefit significantly from an effective branding and marketing plan.
All tourist enterprises in the Lakshadweep islands require well-trained and competent workers to support the tourism and resort operations. The future installation and operation would also require trained workers, which the islands will be unable to give owing to a lack of training or skill development institutes. To address this issue, numerous skill development programmes and institutes might be built on the many islands of Lakshadweep, giving inhabitants the chance and empowerment to participate in the island’s burgeoning economy.
The coral island ecology is extremely fragile and vulnerable to even minor environmental changes. Any activity that interferes with coral activity endangers the foundation of the island’s eco-system. The increased presence of visitors will generate additional garbage, which must be disposed of in an environmentally appropriate manner. The availability of safe drinking water is the next important concern. Presently, desalination plants are only accessible on three islands: Kavaratti, Agatti, and Minicoy. Kalpeni was slated to be finished in 2020. The absence of desalination plants on neighbouring islands would limit the supply of safe drinking water for tourists.
Diesel generators provide 90% of all electricity. The provision of an uninterrupted power supply would be critical for the promotion of tourism in the Lakshadweep islands. The cost of power generating is quite expensive. Furthermore, electricity generation using DG sets will have its own impact on the coral island environment. Even if the inhabitants of Lakshadweep are not opposed to tourism, the local customs and culture will necessitate responsible tourism that respects the local population’s socio-cultural traditions. There is now a total restriction in Lakshadweep, except for the Bangaram Islands.

What needs to be changed?

The Lakshadweep administration intends to completely restructure its tourist industry, as stated in their tourism policy for 2020. The government’s tourism programme includes an action plan including numerous interventions. The Lakshadweep Administration’s action plan aims to encourage local inhabitants to develop and operate tourist homes on islands within their allowed carrying capacity, aligning with the policy’s overarching vision and objectives.
To meet the demands of high-end guests, resort infrastructure will be built on inhabited islands whenever practicable, ensuring that the benefits of tourism growth reach the whole Lakshadweep people and that all islands of Lakshadweep develop in a balanced manner. The Lakshadweep Administration will promote and facilitate the construction of eco-friendly tourist resorts in each inhabited island through public investment, private investment, or public-private partnership, with a minimum bedding capacity that is compatible with the islands’ carrying capacity, as well as within the counters of approved IIMPs.
Uninhabited islands in Lakshadweep are ideal for international tourism focused on the sun, sea, coral, lagoon, and beach since they do not disrupt the rigid social conventions and traditions of the insular inhabitants. However, these islands lack underlying infrastructure and connecting services, and the majority of the land is privately held by the residents. The Lakshadweep Administration will support the holistic development of ecotourism initiatives on the uninhabited islands, particularly Bangaram, Thinnakara, Suheli, and Cheriyam, through public investment, private investment, and public-private partnerships. To capitalise on tourism’s growing potential as an economic and social development sector in the islands, the Lakshadweep Administration and NITI Aayog have jointly proposed three anchor projects for Public Private Partnership (PPP)-based development of island water villa resorts, including beach and water villas, on the islands of Minicoy, Suheli Cheriyakara, and Kadmat. The number of ‘Resorts’ and private ‘Tourist Homes’ licenced by the Administration should be regulated to ensure that the overall tourist capacity at any given time does not exceed the separate islands’ approved tourist carrying capacity.The ‘first come, first served’ concept and a suitable standard size for each unit (key) of the resort or private tourist house shall be considered when granting authorization to the planned promoters.The most critical problem limiting Lakshadweep’s tourist potential is connectivity. The provision of secure, dependable, and speedier mainland-island and inter-island communication is critical to the growth of tourism in Lakshadweep. The Lakshadweep Administration suggests a multifaceted plan to address the connection issue in terms of, but not limited to:
  • Expansion of Agatti Island Airport
  • Airport at Minicoy
  • Sea Plane operation
  • Dedicated Tourist ship
To improve institutional monitoring, Lakshadweep Tourism will establish an interactive website with complete information for both domestic and foreign tourists. A robust campaign will be conducted on social media platforms such as Facebook, YouTube, Twitter, and blogging sites to attract the younger emerging generation of tourists.
The Department of Tourism will develop a contemporary and well-equipped Tourism Facilitation Centre at Agatti, which is regarded the entrance for travellers to Lakshadweep.This centre will run a centralised tourist hotline 24 hours a day, seven days a week, providing information about tourist attractions, tour packages, each visitor’s travel manifest, and safety and security measures implemented at the locations.To execute and fulfil the objectives of this policy, and bearing in mind that several agencies are engaged in the delivery of the tourist product, an Empowered Committee for Coordinated Decision Making will be formed, chaired by the Administrator of the Union Territory of Lakshadweep. The Lakshadweep Administration will decide on the details of the committee’s formation and functioning on a regular basis.

Lakshadweep Tourism Development Corporation Ltd (LTDC):

The Society for Promotion of Nature Tourism and Sports (SPORTS), founded in 1982 under the Societies Registration Act of 1860, now serves as a key body for promoting tourism in Lakshadweep. SPORTS’ activities have grown significantly during the past 30 years. The pace and type of tourist growth in Lakshadweep have likewise altered over time. And the current scenario necessitates increased professionalism, openness, and accountability in the system.
Lakshadweep Administration has taken proactive steps to transform SPORTS into Lakshadweep Tourism Development Corporation Ltd (LTDC), a wholly owned subsidiary of the Lakshadweep administration registered under the Companies Act, for better management, effective control, and compliance with various legal requirements. LTDC, which is in charge of developing and promoting Lakshadweep tourism both domestically and internationally, was established on October 11, 2018, under the Companies Act of 2013 (18 of 2013).

Facilitating Easy Entry Permit System

All visitors who intend to visit Lakshadweep and stay in registered private tourist houses, resorts, or other tourism-related establishments will be able to book through a web-based central system. LTDC/SPORTS will be responsible for operating this system. These visitors or guests will likewise be presumed to be sponsored by the SPORTS/LTDC to avoid issues with permission issuance and delays that would upset both tourists and private tourist residences or resort operators.

Conclusion

A study of Lakshadweep tourism policy reveals that the archipelago is aware of its strengths and weaknesses and has a comprehensive strategy in place to rebuild its whole tourist ecology. The advantage Lakshadweep has over Maya Bay is that tourism has always been regulated on the islands, giving it ample time to strategize how tourist growth should go so that the islands do not follow Maya Bay’s trajectory.

Funding

This work was not supported by any Funding Agency.

Conflicts of Interest

The authors report there are no competing interests to declare.

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