3. Results: a concept of a simplified model for balancing company capitals
The refined version of sustainable capital management, incorporating a valuation of capital, underwent pilot implementations from 2020 to 2022. This updated descriptive method of balancing capitals, while preserving the core principles of pursuing capital equilibrium (efficiency) and concurrently attaining managerial objectives (effectiveness), introduces several modifications compared to its predecessor:
• It adopts a descriptive and evaluative approach to determine the levels of capitals without assigning monetary values. The pilot phase revealed that managers adeptly handle descriptions and assessments of capital levels. The technique has been significantly simplified, relying primarily on the arithmetic mean for calculations and omitting intricate formulas for enhanced comprehension and interpretation. Furthermore, the assessments of capital levels correspond to familiar evaluations commonly taught in educational settings. As such, it can be implemented within companies without the need for external advisors.
• It seamlessly integrates management goals (effectiveness) with capital equilibrium (efficiency), attributing weights (importance) to goals based on their varying impact on the company's operations. In practical terms, the attainment of management goals (target levels for individual capitals) reflects the efficacy of management, while the actual level of capitals signifies the company's present condition.
In order for companies to employ the simplified technique to manage capital equilibrium, auxiliary tables are utilized to improve assessment transparency and expedite calculations. Smaller businesses could use the tables listed in this paper for calculations, either directly in an Excel spreadsheet or via a specially designed computer application.
Before commencing with sustainable capital management, four essential steps need to be taken.
1) In the initial step, the company's leadership defines the types of capital, dimensions, and attributes that will undergo subsequent evaluation. Compiling the types of capitals, their dimensions, and their attributes receives approval, such as from the supervisory board. Notably, the technique does not presuppose a universal template for capitals' quantity and type, dimensions, or attributes. The company's management defines them, striving to encompass not only the most pivotal areas and issues but also those of lesser importance for the board's assessment but crucial to the company’s operation. Although the number of dimensions can vary, it is best to limit them to capitals that are highly relevant to the distinctive qualities of the company; ideally, there should be no more than 4-5 dimensions in any given capital. Making a comprehensive compilation is the goal. On the other hand, it ought to stay away from being overly specific in order to prevent a clouded view and make management and assessment easier. It should be remembered that this compilation will impact the process of capital balancing during the management process.
Table 1 and
Table 2 provide examples of how capitals can be categorized into dimensions and attributes for two types of enterprises.
Table 1 focuses on a company in a competitive market, while
Table 2 represents a municipal enterprise owned by the local government, with its primary goal being public utility and undertaking activities to enhance residents' quality of life and support local businesses. This involves not only various approaches to defining capital dimensions and their attributes but also a particular focus on particular capital. In a competitive market, elaborate market capital becomes crucial for businesses. Market capital is significant, but not the most important factor, when it comes to a municipal enterprise that provides public utility services.
In the process of assigning specific dimensions to individual capitals, maintaining flexibility and considering the unique characteristics of the enterprise are crucial. Based on the authors' experiences in implementing the sustainable capital management method, it is noted that determining dimensions for human and social capital often poses challenges. Nonetheless, the dimensions and attributes share some similarities across different enterprises.
Table 1 shows examples of six human capital dimensions and four social capital dimensions. It is obvious that additional dimensions may exist within each capital, and while some attributes can be recognized as capitals, it is recommended that they be limited in number in order to ensure a clear evaluation process.
Table 1 provides dimensions and attributes for two aspects of human capital and social capital as examples. It needs to be expanded to include the remaining four capitals, along with their dimensions and attributes. As mentioned earlier, these recommendations are intentionally not included in the table to avoid implying a rigid pattern and to allow for flexibility, considering the unique characteristics of each company. The following are suggestions and recommendations in this regard:
1. In the context of tangible assets, likely applicable to every business, the evaluation criteria would typically encompass dimensions such as production or service potential, with associated attributes (such as size and allocation of production factors in relation to the market and one’s possibilities, and the completeness and logic of asset utilization [or usefulness]), and additional factors like innovativeness (the capability and motivation for seeking and applying research results, and the level of implementation maturity). It makes sense to include technology as a dimension of tangible assets, since investments in R&D or buying new technologies are where the real value lies. However, technologies themselves exist in the form of physical documentation, which makes them an important part of structural capital. Beyond production potential, innovativeness, and technology, it may be worthwhile to consider the inclusion of factors such as modernity (automation, robotics, etc.) and reliability or dependability, depending on the specific nature of the enterprise. The latter dimension is particularly pertinent for businesses offering services to residents or other businesses (e.g., water, energy, municipal waste, transportation). When evaluating environmental protection levels, this can be factored into tangible assets or structural capital as a distinct ecological dimension. Alternatively, the environmental concern can be addressed by distributing attributes for assessment across individual (practically all) capitals, given its multifaceted nature, touching on product, technological, legal, financial, and social aspects.
2. In the realm of structural capital, several pivotal dimensions play a crucial role in ensuring the smooth operation of any enterprise. Acting as a binding element, it bridges tangible capital with other essential forms, particularly human and financial capital. Within any company, this type of capital must have a legal dimension (embracing concessions, licenses, permits, certificates, decisions, property rights [ownership], and limited property rights like rights of use, pledges, mortgages), an organizational dimension (covering organization, competencies, and responsibilities), a motivational dimension (notably, focusing on the motivation system, as individual employee motivation is addressed in social capital), and a dimension of computerization and digitization (highlighting the operational functionality and security of the system—where hardware falls under tangible capital, and all information within the system pertains to market, financial, and human capital). A crucial consideration arises regarding whether to include the dimension of occupational safety within this structural capital or in the realm of human capital. The omission of this dimension from Table 1 implies that this vital aspect, integral to most enterprises, might be more appropriately situated within the structural capital framework.
3. In financial capital, two traditional economic indicators are crucial for assessment and must not be overlooked: the dimension of financial liquidity (comprising the ability for short-term and long-term payments) and the dimension of indebtedness (including both short-term and long-term debt arrangements). Consideration should be given to incorporating dimensions such as financial capacity (especially in terms of one’s capacity for development funding), rationality in spending, financial effectiveness (also in the traditional sense of the ratio of effectiveness), methods of financing, and the taxation settlement system within the financial capital.
4. The dimensions chosen for assessing market capital can vary significantly, especially due to the diverse nature of businesses operating in different industries. This diversity is particularly noticeable in companies engaged in trade, where these dimensions are likely to be highly developed. Differences in market competitiveness, levels of product innovation, and other industry-specific factors contribute to this variability. Among the dimensions that are expected to be present in the majority of enterprises are markets, products (with a focus on the business readiness level and product brand), product quality (covering functionality, reliability, aesthetics, and ergonomics), company brand (including recognition, customer trust, and uniqueness), supply chains, and competitiveness (location, pricing, customer service, sales systems, and warranties).
2) In the second stage, the company's executive team engages in a comprehensive description and evaluative scoring of each capital's level across various dimensions, utilizing the previously-outlined description. It is imperative to emphasize that this evaluation does not align with the conventional approach to valuation, which is reflected in the straightforward capital balancing method. Conversely, it represents a managerial approximation predicated on the information presently accessible within the organization as well as its external environment. The level of internal social capital is an exception, requiring an anonymous survey among employees for determination. The evaluation is then presented to the supervisory board and/or the owner, allowing for feedback and potential objections.
In the simplified method, we adopted a straightforward point system based on widely known school-style assessments (see
Table 2).
Table 2.
The capital level index and the adjustment of capital levels index.
Table 2.
The capital level index and the adjustment of capital levels index.
| Point Index |
Overall level of capital in a given dimension (l) |
Aligment (consistency) of the level of capital in a given dimension to the other capitals (c) |
| 5.0 |
exceptionally high level of capital, aligning seamlessly with both current and (partially or fully) anticipated future requirements of the enterprise |
very good alignment of the level with all other capitals. |
| 4.5 |
high level of capital, fully meeting the current needs of the enterprise |
very good alignment of the level with all other capitals, with exceptions |
| 4.0 |
moderately high level of capital, sufficient for the current needs of the enterprise. |
good alignment of the level with all other capitals |
| 3.5 |
moderate level of capital, sufficient for the current needs of the enterprise |
good alignment of the level with all other capitals, with exceptions |
| 3.0 |
low capital level, with limitations and deficiencies in meeting the current needs of the enterprise |
sufficient alignment of the level with all other capitals |
| 2.0 |
very low capital level, with significant limitations and deficiencies in meeting the current needs of the enterprise |
significant deficiencies and limitations in terms of aligning the level with other capitals |
Below is an illustrative format of the table after the second stage (
Table 3).
The overall level of capitals (L) will be calculated as the arithmetic mean of individual indices, while the level of alignment (consistency) of capitals (C) will be computed as the arithmetic mean of individual indices.
where p stands for the value of the point index (
Table 4, column 4), whereas n stands for the number of dimensions.
where c stands for the value of the point index (
Table 4, column 5), whereas n stands for the number of dimensions.
The assessment of the two indices, L and C, serves as an indicator of the enterprise's efficiency, calculated as the equilibrium level among capitals. The capital level index, L, is quantified in a range of values: a top value of 5.0 indicates an exceptionally high level of capital that fully or partially satisfies present and future enterprise needs (refer to
Table 3); a bottom value of 2.0 indicates an exceptionally low level of capital characterized by significant constraints and inadequacies in meeting current enterprise requirements. Concurrently, the alignment (consistency) index of capitals, denoted as C, will exhibit a range of values between 5.0 and 2.0. A value of 5.0 signifies a high degree of congruence among the capital levels, while a value of 2.0 exposes notable deficiencies and constraints in the process of harmonizing the levels of one capital with the others.
Just as in the case of the value-based capital balancing method introduced earlier, it is advisable to compute both indices in this scenario. Only when both indices are considered together do they accurately reflect the equilibrium level. The data from
Table 4 (columns 5 and 7) also enable the calculation of the efficiency of individual capitals, which can be beneficial when substantial variations exist in the levels between capitals, and/or when there are numerous dimensions within each capital, such as five or more.
3) In the third step of the process, following the description and assessment of the current levels of capitals across various dimensions, the focus shifts to the initial stage of future planning. This involves establishing both long-term and short-term managerial objectives, serving as target benchmarks for each capital at the conclusion of the designated period. These objectives should be derived from an analysis of the existing capital levels, an evaluation of the business environment, and consideration of owner expectations.
Annual goals are designed to align with and contribute to the accomplishment of long-term objectives. Each capital (tangible, structural, financial, market, human, and social) should have specific goals, typically more than one but not exceeding the number of dimensions within each capital. While it is common for a single goal to be assigned to one dimension, there may be dimensions without explicit managerial objectives, or alternatively, one dimension may have multiple goals.
Long-term goals often align with the overarching vision of the company, while annual goals may represent incremental progress toward these long-term aspirations. However, the process of defining goals is typically led by management and then subject to approval by the owner. Depending on the organizational structure, the board of directors may assume the owner's role in goal approval, providing valuable insights. The review and endorsement of goals by the owner or a designated body are pivotal because the achievement of both short-term and long-term objectives will gauge the management's effectiveness, and this linkage is integral to executive compensation.
Crucially, it is important to define the timeframes for achieving these short-term and long-term goals. Short-term objectives may often have a quarterly perspective, while long-term goals may span a period of 3 to 5 years. However, it is worth noting that short-term goals might be set on a quarterly basis, whereas long-term goals could have a horizon of 10 years or more.
The method's creators rule out pursuing any type of profit as a goal in financial capital, as it contradicts the method's underlying principles. Instead, viable objectives could include enhancing financial liquidity, reducing debt, boosting revenues, or cutting costs.
4) The final step in the process before initiating sustainable capital management is determining the weights assigned to each managerial objective. This aspect is of utmost importance, as the weight levels serve to emphasize the significance of specific objectives and impact the extent to which the capitals adjust to one another. The collective determination of the weight of an objective is based on its characteristics (c). Multiple attributes can be considered and decided upon by the management. It is crucial to include the last two attributes listed below: the impact on achieving long-term goals and the impact on balancing capitals, each assigned no less than 50% of the points (see below). Below are some examples of such attributes:
- attribute 1 (k1): positively influences the development of the company,
- attribute 2 (k2): positively impacts the efficient and secure operation of the company,
- attribute 3 (k3): positively contributes to the achievement of a specific long-term goal,
- attribute 4 (k4): positively influences the balancing of a given capital in relation to other capitals.
Each attribute should be assigned a point value based on the assessment of its impact, with the total sum equaling 100 points. For example, the point distribution could be equal (though not mandatory): attribute 1 = 25 points, attribute 2 = 25 points, attribute 3 = 25 points, and attribute 4 = 25 points.
The evaluations follow the same process as in the previous stages, conducted by the management, endorsed by the owner, or possibly reviewed by the board, which may provide input and ultimately require the owner's approval. In order to determine the ultimate importance of a particular attribute, a scale is utilized to denote different degrees of acceptance (p) for said attribute: 4 - "strongly agree," 3 - "partially agree," 2 - "disagree to some extent," 1 - "strongly disagree."
With this framework, the weight of a particular objective will range from 0.25 (when all attributes attain the minimum level of alignment, i.e., 1) to 1.0 (for highly crucial objectives, when all attributes achieve the maximum level of alignment, i.e., 4).
Table 5 and the formula for a weighted average can be utilized to determine the weight of a specific managerial objective.
Table 4.
An example of a table that facilitates the calculation of the weight (w) for a specific managerial objective.
Table 4.
An example of a table that facilitates the calculation of the weight (w) for a specific managerial objective.
| Calculation of the weight for specific managerial objectives |
Acceptance scale |
| strongly agree (p4) |
partially agree (p3) |
disagree to some extent (p2) |
strongly disagree (p1) |
| attribute 1 (k1) |
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| attribute 2 (k2) |
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| attribute 3 (k3) |
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| attribute 4 (k4) |
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Hence, the weight of a managerial objective (w) is derived from the weighted average:
The weight of the same managerial objective remains consistent (w) in both short- and long-term perspectives. This ends the preparation phase and initial assessments, initiating the management process based on goal accomplishment and concurrent capital equilibrium.
Upon the completion of the specified sustainable management period (quarter, calendar year), the management assesses the extent of successfully accomplishing managerial goals (both short- and long-term) (G) and evaluates the level of individual capitals (L) along with their alignment (C) with other capitals (
Table 5 and
Table 6). The owner or the designated body conducts a review and approval procedure for this evaluation.
The assessments unfold in two steps, with a slight adjustment in their sequence compared to the steps in the preparatory stage.
1) We evaluate the attainment of managerial objectives, reflecting the efficiency of management.
A
general indicator of managerial goal accomplishment (G), a gauge of management efficiency within the company, is calculated as the average product of achieving short-term goals (Gs) and long-term goals (
):
The level of accomplishment for short-term goals (Gs) and long-term goals (Gl) is determined by calculating the degree of goal fulfillment in specific dimensions of individual capitals.
In evaluating the extent of short-term goal accomplishment (
Table 6) across various dimensions, a simple point scale is utilized:
- full accomplishment of the managerial goal: 1.0
- partial accomplishment of the managerial goal with minor gaps: 0.75
- partial accomplishment of the managerial goal with significant gaps: 0.5
- minimal accomplishment of the managerial goal: 0.25
- no accomplishment of the managerial goal: 0.0
Table 5.
Assessing the extent of accomplishment of short-term managerial goals.
Table 5.
Assessing the extent of accomplishment of short-term managerial goals.
| Types of capital |
Capital dimension |
Short-term managerial goals |
A description of the level of goal accomplishment |
Point assessment of goal accomplishment (s) |
Weighted point value of the goal (w) |
Adjusted assessment of accomplishment ( s * w ) |
| Tangible |
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The extent of successful accomplishment of short-term goals (Gs) is the sum of the products of the assessment of each goal in a specific dimension (s) and the weight of that goal (w), divided by the number of goals (n):
For evaluating the degree of accomplishment of long-term goals (Gl), a simple scale is employed, indicating a positive impact on the long-term objective: 1.0 very significant; 0.75 significant; 0.5 moderate; 0.25 small; 0.0 none.
Table 6.
Assessing the extent of accomplishment of long-term managerial goals.
Table 6.
Assessing the extent of accomplishment of long-term managerial goals.
| Types of capital |
Capital dimension |
Long-term managerial goals |
A description of the level of goal accomplishment |
Point assessment of goal accomplishment (s) |
Weighted point value of the goal (w) |
Adjusted assessment of accomplishment ( s * w ) |
| Tangible |
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Assessing the extent of accomplishment of long-term managerial goals (
) is the sum of the products of the assessment of each goal in a specific dimension and capital (l), multiplied by the weight of that goal (w), divided by the number of goals (n):
An evaluation of the extent of achievement of managerial goals should serve as the basis for assessing the management's effectiveness and the compensation they receive. Meanwhile, the assessment of the level of capitals should be the starting point for the pursuit of subsequent managerial objectives.
1) evaluating capital levelsand capital alignment (the effectiveness of the company)
Conducting an assessment of the accomplishment of managerial goals serves as the basis for
evaluating the status of individual capitals (L) after a quarter or a year, along with their
alignment (compliance) with other capitals (C), as outlined in
Table 7. The evaluation of individual capital levels and their alignment is conducted using the indexes provided in
Table 2.
The overall level of capitals (L) is calculated in the same manner as at the beginning of the assessment period—as the arithmetic mean of individual indexes. In the same way, at the beginning of the assessment period, the level of alignment of capitals (compliance) (C) is calculated as the arithmetic mean of individual indexes.
where p stands for the level point index value (
Table 4, column 4), whereas n stands for the number of dimensions.
where c stands for the level point index value (
Table 4, column 5), whereas n stands for the number of dimensions.
To summarize, the outcome of managerial efforts manifests as the company's current status, while the assessment results furnish insights into the management efficiency (G) and overall effectiveness (level L and compliance C) of the enterprise. It is crucial to keep in mind that efficiency indicators reflect the consequences of actions over a defined period (e.g., a quarter or a year), akin to a traditional income statement. Meanwhile, effectiveness gauges the company's standing at a specific point, reminiscent of a traditional balance sheet.
The final outcomes of the assessment are encapsulated in three indicators of sustainable management:
1. The overall index of managerial goal accomplishment (G), a gauge of management efficacy within the company, (G), is calculated as the average product of the achievement of short-term goals (Gs) and long-term goals (Gl).
2. The Capital Level Index (L), indicating the efficiency of the enterprise, is calculated as the average arithmetic mean of the individual point indices of the capital level after the achievement of management goals. The higher the index (5.0 or close to this value), meaning fully responsive to current and future needs of the enterprise (partially or fully), the higher the efficiency of the enterprise.
3. Alignment index The Capital Alignment Index (C) serves as an indicator of the alignment levels between various capitals, providing insights into the overall efficiency of the enterprise. This index is computed by averaging the individual point indices of the capitals following the accomplishment of managerial goals. A higher index, approaching 5.0, signifies excellent alignment with all other capitals and corresponds to heightened efficiency within the enterprise.
As previously noted, the G index serves as a dynamic assessment of goal accomplishment within a specific period (similar to the income statement in traditional accounting). Therefore, it is possible to compare G indices across different periods, bearing in mind that goals, their difficulty levels, and various contextual factors may differ between periods. On the other hand, the L and C indices are static, representing the level and alignment at a specific moment (similar to that of the balance sheet in traditional accounting). While Table 8 introduces the option to compare levels and alignments across periods in column 7, it is not recommended as it may lead to misleading conclusions. This could pose a problem, given the managers' inclination to habitually compare balance sheet positions.