Fainshtein, E.; Chkoniya, V.; Serova, E.; Vorobyev, P. Sustainable Social Systems: Innovative Service Implications in the Restaurant Business in the Post-COVID Era with Digital Transformation Strategies. Sustainability2023, 15, 14539.
Fainshtein, E.; Chkoniya, V.; Serova, E.; Vorobyev, P. Sustainable Social Systems: Innovative Service Implications in the Restaurant Business in the Post-COVID Era with Digital Transformation Strategies. Sustainability 2023, 15, 14539.
Fainshtein, E.; Chkoniya, V.; Serova, E.; Vorobyev, P. Sustainable Social Systems: Innovative Service Implications in the Restaurant Business in the Post-COVID Era with Digital Transformation Strategies. Sustainability2023, 15, 14539.
Fainshtein, E.; Chkoniya, V.; Serova, E.; Vorobyev, P. Sustainable Social Systems: Innovative Service Implications in the Restaurant Business in the Post-COVID Era with Digital Transformation Strategies. Sustainability 2023, 15, 14539.
Abstract
The COVID-19 led to changes modifying the role of digital transformation and unleashing unparalleled opportunities to improve business production processes in all three dimensions of sustainability - economic, social, and environmental through data-driven innovative service implications that significantly impact restaurant business, resulting in an increased competitive advantage. This paper identifies the innovative service implications and summarizes sustainable social systems measures in the context of strategic management in the restaurant industry triggered by COVID-19. Based on in-depth interviews with sixteen key experts in the restaurant industry, the paper clarifies and concretizes the rapidly transforming problem of identifying the main changes in the restaurant business, using three dimensions: consumer demand, corporate strategy optimization, and the use of the company's innovative potential. The findings reveal how companies need to expand their digital strategies and adapt their management approach to all stakeholders bringing sustainable business development in the post-pandemic period into focus. This paper serves as a framework for understanding the digital transformation role in resilient business management within restaurant social systems, with friction occurring along the workflow from kitchen to customer.
Keywords
sustainable digital transformation; strategic management; restaurant business; consumer preferences; data-driven innovation; expert interview; resilient business management
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
