Deng, J.; Pan, Y. Evaluating Influencing Factors of Audiences’ Attitudes toward Virtual Concerts: Evidence from China. Behav. Sci.2023, 13, 478.
Deng, J.; Pan, Y. Evaluating Influencing Factors of Audiences’ Attitudes toward Virtual Concerts: Evidence from China. Behav. Sci. 2023, 13, 478.
Deng, J.; Pan, Y. Evaluating Influencing Factors of Audiences’ Attitudes toward Virtual Concerts: Evidence from China. Behav. Sci.2023, 13, 478.
Deng, J.; Pan, Y. Evaluating Influencing Factors of Audiences’ Attitudes toward Virtual Concerts: Evidence from China. Behav. Sci. 2023, 13, 478.
Abstract
The purpose of this study is to investigate and validate the influencing factors of audiences’ attitude toward virtual concerts. To address this issue, the current study proposes a conceptual model integrating player experiences’ factors (autonomy, relatedness, and engagement) and the technology acceptance model (perceived usefulness, perceived ease of use, and perceived enjoyment). An online questionnaire on virtual concert experiences was distributed to Chinese audiences who had attended virtual concerts. Structural equation modeling was then used to establish the relationship between variables. The results suggested autonomy, relatedness and engagement positively impacted perceived usefulness, perceived ease of use, and perceived enjoyment. Furthermore, the perceived usefulness, perceived ease of use, and perceived enjoyment were significant predictors of audiences’ attitude. The findings of this study can provide a reference for relevant virtual entertainment providers and can also serve as a point of development and exploration for technology acceptance model and player experience in the field of virtual concerts.
Keywords
virtual concert; audiences’ attitude; player experience; technology acceptance
Subject
Social Sciences, Behavior Sciences
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
