Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Cultural Sustainability: Investigating User Preferences for Retail Lighting Conditions

Version 1 : Received: 27 March 2022 / Approved: 28 March 2022 / Online: 28 March 2022 (09:45:21 CEST)

A peer-reviewed article of this Preprint also exists.

K, H.; I, C.; R, S.P.; Dugar, A.M. Effects of Lighting Conditions on User Preferences in Retail Apparel Stores, within the Cultural Context of India. Building and Environment 2022, 221, 109270, doi:10.1016/j.buildenv.2022.109270. K, H.; I, C.; R, S.P.; Dugar, A.M. Effects of Lighting Conditions on User Preferences in Retail Apparel Stores, within the Cultural Context of India. Building and Environment 2022, 221, 109270, doi:10.1016/j.buildenv.2022.109270.

Abstract

This study investigates the cultural dimension in sustainable lighting design to create inclusive environments. India being one of the most culturally and ethnically diverse nations in the world, with a population of almost 18% of the world population, requires attention to include cultural dimension in the design of sustainable environments. With the changing lifestyle and growth in organized retailing, the Indian retail market needs an upgrade to create inclusive environments for shared retail experiences. Lighting is among most influencing atmospheric attribute to create simulating environment for a holistic shopping experience. Preference of lighting conditions vary across the store profiles and users’ cultural background. Very little research has been carried out to understand the lighting preferences of retail customers in India. This study investigated the effects of correlated colour temperature and illuminance levels on spatial impressions and user preferences in mid-range store profile. This study involved ninety-three participants in evaluating high definition visualisations of the sixteen lighting conditions. The observations from this study emphasizes the necessity of similar studies across various states of India to identify the lighting preferences for other functional spaces and cultural backgrounds within the country. The findings may contribute towards providing recommended guidelines in lighting design and include a cultural dimension in the design of sustainable store environments.

Keywords

cultural sustainability; inclusive design; retail space; illuminance level; correlated colour temperature (CCT); spatial impression; user preference; Indian context

Subject

Social Sciences, Sociology

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