Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Intention of Tourism Practitioners to Behave Actively Prevent COVID-19 in Zhangjiajie

Version 1 : Received: 28 August 2020 / Approved: 31 August 2020 / Online: 31 August 2020 (04:37:04 CEST)

How to cite: Tang, H.; Liu, Z. Intention of Tourism Practitioners to Behave Actively Prevent COVID-19 in Zhangjiajie. Preprints 2020, 2020080695 (doi: 10.20944/preprints202008.0695.v1). Tang, H.; Liu, Z. Intention of Tourism Practitioners to Behave Actively Prevent COVID-19 in Zhangjiajie. Preprints 2020, 2020080695 (doi: 10.20944/preprints202008.0695.v1).

Abstract

(1) Background: This study examines the intention to behave actively prevent COVID-19 among local tourism practitioners by adopting an empirically validated norm activation model (NAM) of Schwartz and merging it with the Expectancy theory of Vroom; (2) Methods: The study aims to develops a theoretical framework for understanding the formation and predicting the change of personal protective intention to prevent COVID-19. Based on 514 valid responses from the field surveys; (3) Results: The author develops the refined model including 7 constructs and 26 observational items, and the results showed that the refined model has enjoys a better predictive accuracy of protective intention than the original NAM; and (4) Conclusions: The intention of preventing COVID-19 should needs wider public support and advocacy, and recognizing the change rule of improving behavioral intentions of preventing COVID-19 to maintain the safe tourism image of tourist attractions in Zhangjiajie is also benefits for local tourism practitioners.

Subject Areas

Tourism livelihood income; prevent COVID-19; protective intention; merged model; local tourism practitioners

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