The Modern Retail Center: A Study on the New Role of Retails Centers as a Place for Spending Leisure Time

The rapid process of urbanization is affecting residents’ living patterns. Concurrently, shopping and consumption patterns are changing at what seems to be a constant rate. Recently, a look at retail centers would leave one to understand that these centers are by no means exempted from these changes. Retail centers, which initially held a more commercial role, are now considered to be places of leisure as well as. In this research, the new role of these retail centers as a new part of public spaces and area for leisure activities is being examined. In order to survey this new concept of retail centers, two retail centers that were almost similar to each other in terms of function and characteristics in Iran and Spain respectively, considered as a developing country and developed country were studied. The results of the research show that retail centers, due to their new nature, have shown similar behavior in both. In general, nowadays retail centers have more of a recreational role, so that more than 65% of the people in Tehran and Madrid are spending their time in recreational activities. Nevertheless, in developing countries, the process of these changes has been imitative and to say anything of cross-sectoral policies it will require more research.