Television Rating Control in the Multichannel Environment Using Trend Fuzzy Knowledge Bases and Monitoring Results

The purpose of the study is to control the ratio of programs of different genres when forming the broadcast grid in order to increase and maintain the rating of the channel. In the multichannel environment, television rating control consists of selecting such content, ratings of which are completely restored after advertising. A hybrid approach combining the benefits of semantic training and fuzzy relational equations in simplification of the expert recommendation systems construction is proposed. The problem of retaining the television rating can be attributed to the problems of fuzzy resources control. The increase or decrease trends of the demand and supply are described by primary fuzzy relations. The rule-based solutions of fuzzy relational equations connect significance measures of the primary fuzzy terms. Rules refinement by solving fuzzy relational equations allows avoiding labor-intensive procedures for the generation and selection of expert rules. The solution set generation corresponds to the granulation of the television time, where each solution represents the time slot and the granulated rating of the content. In automated media planning, generation of the weekly TV program in the form of the granular solutions provides the decrease of the time needed for the programming of the channel broadcast grid.