Preprint Article Version 3 This version is not peer-reviewed

The Cue-Approach Task as a General Mechanism for Long-Term Non-Reinforced Behavioral Change

Version 1 : Received: 20 June 2017 / Approved: 20 June 2017 / Online: 20 June 2017 (11:11:35 CEST)
Version 2 : Received: 19 September 2017 / Approved: 19 September 2017 / Online: 19 September 2017 (11:54:51 CEST)
Version 3 : Received: 22 October 2017 / Approved: 23 October 2017 / Online: 23 October 2017 (03:42:21 CEST)

How to cite: Salomon, T.; Botvinik-Nezer, R.; Gutentag, T.; Gera, R.; Iwanir, R.; Tamir, M.; Schonberg, T. The Cue-Approach Task as a General Mechanism for Long-Term Non-Reinforced Behavioral Change. Preprints 2017, 2017060094 (doi: 10.20944/preprints201706.0094.v3). Salomon, T.; Botvinik-Nezer, R.; Gutentag, T.; Gera, R.; Iwanir, R.; Tamir, M.; Schonberg, T. The Cue-Approach Task as a General Mechanism for Long-Term Non-Reinforced Behavioral Change. Preprints 2017, 2017060094 (doi: 10.20944/preprints201706.0094.v3).

Abstract

Recent findings show that preferences for food items can be modified without external-reinforcements using the cue-approach task. In the task, the mere association of food item images with a neutral auditory cue and a speeded button press, resulted in enhanced preferences for the associated stimuli. Here, in a series of 10 independent samples with a total of 255 participants, we show we can enhance preferences using this non-reinforced method for faces, fractals and affective images as well as snack foods, using auditory, visual and even aversive cues. This change was highly durable in follow-up sessions performed one to six months after training. Preferences were successfully enhanced for all conditions, except for negative valence items. These findings promote our understanding of non-reinforced change, suggest a boundary condition for the effect and lay the foundation for development of novel applications.

Subject Areas

cue-approach; decision making; behavioral change; preferences; emotion

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