This paper proposes an unusual method for the dissemination of geological sciences and the promotion of geotourism: the scientific documentary, where a representative itinerary of geological and geomorphological evolution of this portion of the Apennines was presented. The considerations that led to the identification of the geological route proposed to the editorial staff of FOCUS TV are presented in detail. At each stop there was an explanation by academic professors and researchers, mainly from the Geology Division of the University of Camerino (MC), who explained in detail the outcrops. During the episode, insights were also given into the anthropogenic frequentation of the epigean caves in Frasassi (AN), ancient places of frequentation and worship thanks to their suggestiveness and the sense of sublime that they can elicit. In addition to the illustration of the individual stops, the article offers further insights into the geomorphology of the most important geosites depicted, all of which are in nature parks or protected areas and characterized by a high landscape value. The result was the production of an episode of the television program 'Geological Wonders of Italy: The Marche and Umbria Regions', which was broadcast in October 2022 by the Italian national Mediaset group.

The analysis of the morphological features can be framed in different temporal and spatial scales, depending on the specific objectives and methodologies of the various scientific fields that find in them a valuable source of information. The inventory and assessment of the geomorphological heritage may be based not exclusively in geophysical factors, but also in its contribution to the structuring of the biosphere, in its interrelation with other types of heritage or even in its potential for research or education purposes. In this article, we proceeded to the selection of a set of geomorphosites, at different scales, in Serra do Alvão (northern Portugal), seeking to demonstrate the importance of the broad lines of relief and intermediate and detailed landforms to the organization of the cultural landscape. Based on a questionnaire applied to a sample of 104 persons, it was intended to assess the value of the geomorphosites, concerning the scientific, preservation, use, cultural and educational dimensions.