Multimedia materials represent a promising approach for the Geoheritage promotion. Despite Geology is normally associated with natural environments, new tendencies are projected towards a better knowledge of the “geological reason” for the location and the development of urban settlements. The urban environment is, in fact, a perfect “laboratory” for opening the scientific topics to a broad audience. In this paper the experience of a geological exhibition organized in the town of Perugia city (Umbria, central Italy) is illustrated, highlighting the SECRET (SEe and CREaTe) for an effective dissemination activity. Panels, interactive tools, laboratories and trekking tours outside the museum represent the main activities, which counted more than eight thousand visitors in a few months. Moreover, the exhibition was the starting point for ongoing projects on geotourism in the city with important consequences in terms of visibility and financial return.

The North-Marchean Apennines (central Italy) host an extraordinary geological and geomor-phological heritage, significant for its richness, diversity, rarity, scientific interest, aesthetic ap-peal, naturalistic, cultural, and educational values. The area, which covers 600 square kilometres and includes numerous spectacular geosites, embraces 18 municipalities in the provinces of Pesaro-Urbino and Ancona. These municipalities are distributed along the ridge that includes the peaks of Mts. Strega, Catria, Acuto, Petrano, Tenetra and Nerone and covers the parallel ridge of Mts. Paganuccio-Pietralata, together with the spectacular Furlo Gorge. It is a real geological museum outdoors, which, with its continuous stratigraphic succession of 200 million years, its geosites, and a vast system of karstic caves, is distinctive for geologists all over the world. This study aims to analyse the environmental heritage of the North-Marchean Apennines through the integrated study and description of the geo-environmental aspects of 7 geosites, se-lected from a list of 44, presented here and localized. These 7 geosites were chosen as being par-ticularly significant from a scientific, naturalistic as well as aesthetic, and cultural point of view. The richness of its geological and geomorphological heritage and the great wealth of its naturalistic, historical, and cultural aspects make it an area with high educational, tourist and recreational potential.

This work is aimed at showcasing one of the most engaging geoparks in Europe, the Gole della Breggia Geopark. By following its geotrail, the visitors can observe a great deal of features that encompass a wide variety of sedimentary, stratigraphic, tectonic and paleogeographic processes. Its contents are valorized by a comprehensive geotrail that encompasses 23 geostops, enriched with explanatory panels, which enable viewers to gain an overall picture of the complex processes that led to the present-day configuration of the outcrops encountered in the Geopark. We have selected five significative outcrops, which we have regarded as fully-fledged geosites, and which encompass the whole 170-million-year interval, from Early Jurassic to Late Miocene times, during which the rocks of the Geopark were deposited and deformed. We have performed an assessment of the five geosites, using the most common criteria that can be applied for geosite evaluation. The result of the assessment show that the most valuable geosite is the Lombardian Maiolica, highly representative of a pelagic limestone, which is rich in fossil contents, marked by integrity, scien-tific interest and has a major educational value. All geosites, thanks to a QR code added to each figure along the text, can be viewed as Virtual Geosites (VGs), integrated by 360° videos.

This paper proposes an unusual method for the dissemination of geological sciences and the promotion of geotourism: the scientific documentary, where a representative itinerary of geological and geomorphological evolution of this portion of the Apennines was presented. The considerations that led to the identification of the geological route proposed to the editorial staff of FOCUS TV are presented in detail. At each stop there was an explanation by academic professors and researchers, mainly from the Geology Division of the University of Camerino (MC), who explained in detail the outcrops. During the episode, insights were also given into the anthropogenic frequentation of the epigean caves in Frasassi (AN), ancient places of frequentation and worship thanks to their suggestiveness and the sense of sublime that they can elicit. In addition to the illustration of the individual stops, the article offers further insights into the geomorphology of the most important geosites depicted, all of which are in nature parks or protected areas and characterized by a high landscape value. The result was the production of an episode of the television program 'Geological Wonders of Italy: The Marche and Umbria Regions', which was broadcast in October 2022 by the Italian national Mediaset group.

Museums are called to respond to contemporary challenges and contribute to the formation of more progressive societies. One of the major challenges of our time is climate change and museums could construct cocreated narratives around climate and implement targeted actions for the audiences through their sensorial and affective experiences. More specifically, Geology and Palaeontology museums are repositories of knowledge on geoheritage and geoconservation, recognized for their scientific, pedagogical, cultural and recreational values. The educational potential of geological and paleontological exhibits could be used in informal education activities regarding the climate emergency. Taking the above into consideration, this study focuses on both the creation and evaluation of an educational program for the Natural History Museum of Arsakeio Campus at Psychicko.

The ancient Duchy of Urbino (Marche and Emilia-Romagna Regions, Italy) is known for its spectacular landscapes linked to a unique geological history. This area owns an unexpected cultural resource, which concerns using its landscapes in art. Some great Renaissance artists, including Piero della Francesca, Raphael, and Leonardo, were so impressed by the landscapes that they reproduced them in their most famous paintings. This paper summarizes research concerned with their identification, employing a multidisciplinary method that has enabled the recognition of many morphologies. This contribution provides the scientific community with information on the methodology and regional and national projects developed in this area to enhance its cultural landscapes. Starting from the geological description of the territory, the research focuses on famous works by three great Renaissance artists, providing evidence and morphological details related to the recognition of places: “Nativity” by Piero della Francesca, “Madonna Litta” by Leonardo da Vinci and “Knight’s Dream” by Raphael. Finally, it is proposed to make these landscapes a timeless resource through their inclusion in UNESCO’s cultural heritage. This contribution is addressed to representatives of the administration, conservation, and enhancement of artistic and landscape heritage to stimulate new perspectives for research, education, and tourism within the cultural heritage of this area.

The Ulytau region located at the heart of Kazakhstan is one of the promising territories for setting up geopark. Here, in the centre of Kazakhstan is a geographical and economic region which consists of desert-steppe landscapes with small, steep low-mountain massifs. This is one of the largest regions of Kazakhstan in terms of industrial potential, wealth of minerals and raw materials, natural and cultural heritage. The world's largest copper-bearing province is located here. The geological history of this area tells of no less than 500 million years of planetary development. Despite the lengthy time that geology and the active use of resources were in focus, geoheritage objects were previously lacking attention and any characterization. In the Ulytau region, many preserved archaeological and ethnographic sites indicate that the Saryarka steppes were included in the trade and cultural sphere of the Great Silk Road. Geological, historical and sacred objects make this territory an extremely interesting object for the development of geotourism and the creation of geoparks as the basis for the sustainable development of the region.

Relationships between geoheritage and cultural heritage are increasingly becoming a topic of study, especially in urban contexts. Their integrated reading adds value for educational and urban geotourism purpose, being the latter an emerging sector of sustainable tourism. The case study of the monumental complex of San Francesco le Moniche, built in the ancient Norman county Aversa, in the northern Campania (Italy), is analyzed here. The cultural heritage of the monumental complex and the additional value associated with the natural heritage (geological and geomorphological context, building stones) have been linked. The building stratification of the complex has been read not only from documentary sources, but also from the distribution and architecture of the existing underground cavities, the building stones, from ancient images and even postcards, integrating disciplines such as geosciences, architecture, archaeology, speleology, engineering. The results provide a clear example of a geoheritage-cultural heritage interface and the importance of an integrated approach in the valorization of the cultural and natural heritage of urban areas. The results allowed us to improve the knowledge of the study site and provide useful tools for the planning of future targeted investigations.