Colours are important features in human and natural environments and are related to several psychological functions. However, a possible relation between colour preferences and personality traits is scarcely investigated. The aim of the present study was to find out whether differences in preferences for colours also reflected differences in Big Five personality traits. The sample consisted of 206 individuals voluntarily recruited from a student sample. The participants chose one of six primary colours (blue, green, red, yellow, black, white) from the Natural Colour System (NCS) as their favorite colour. Personality traits were measured with the Big Five Inventory-44 (BFI-44. Blue and yellow was the most and least preferred chromatic colour, respectively. There were no gender differences in preferences for the chromatic colours, but more women preferred white and men preferred black. Compared to the rest of the sample, the blue group had higher scores on agreeableness and extraversion, and the red group had lower scores on agreeableness. Pairwise comparisons showed that the blue group had higher scores on agreeableness and extraversion than the red group, and higher scores on agreeableness compared to the green group. There were no significant personality differences for the other chromatic and achromatic colour groups.

The study sought to determine the impact of the Big Five personality characteristics on aggressiveness among school children aged 12 to 16 in the Jenin governorate. The study employing the Big five-factor scale of Macri and Costa and the scale of aggressive behaviour in three areas [aggressive behaviour against oneself, aggressive behaviour against others, and aggressive behaviour against property]. The sample size in this study was 314 students. The quantitative study tool [the questionnaire] revealed the following correlation between the five major personality factors and aggression: neuroticism [+], openness [-], conscientiousness [-], extraversion [-], agreeableness [-]. The most prevalent main personality variables were conscientiousness and neuroticism. The degree of aggressiveness in the Jenin governorate was relatively low on the overall scale.

In the context of Covid-19 virus containment, there is a lack of acceptance of preventive measures in the population. The present work investigated which factors influence the belief in of scientific propositions compared belief in conspiracy theories. The focus here was on the determinants of conspiracy beliefs in the context of Covid-19 related media content. Using an online questionnaire (N = 175), results indicate that scientific compared to conspiracy theoretical media content led to higher acceptance. Furthermore, Need for Cognition (NFC-K), a conspiracy theoretical worldview (CMQ), and openness to experience (NEO-FFI) were positively associated with conspiracy beliefs derived from Facebook postings. In addition, a conspiracy theoretical worldview was negatively associated with belief in scientific media content. Furthermore, agreeableness was unrelated to conspiracy beliefs, although it was positively associated with conspiracy theoretical worldview. The results imply promising persuasion strategies for reducing conspiracy theoretical beliefs and to increase the acceptance of preventive measures.