ARTICLE
|
doi:10.20944/preprints202312.2106.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
film business; subscription video-on-demand; account sharing; digital piracy; psychological reactance; fairness theory
Online: 27 December 2023 (11:39:41 CET)
ARTICLE
|
doi:10.20944/preprints202409.0420.v1
Subject:
Business, Economics And Management,
Marketing
Keywords:
film business; subscription video-on-demand; social exchange theory; advertising acceptance; loyalty commitment; digital piracy
Online: 5 September 2024 (07:21:25 CEST)