This paper explores the impact of international university rankings on French universities. A multiple case study of three French universities examined the nature of these impacts at national, organisational, and individual level. A thematic analysis of interviews using NVivo software showed that the changes, either imposed by new policies or initiated by the university managers, have profoundly altered the traditional values of academia. The novel findings reveal the degree of influence of rankings and the perception of academics regarding the changes experienced. After describing the current state of affairs in the French higher education system, the paper predicts that universities will engage more actively in the quest for a better position in the future, and will consequently accept the rules and norms of rankings. In contributing to the discussion on the effects of quantification of higher education processes and outcomes to the academia, by analysing the perception of academics on the experienced evolutions. This paper addresses policymakers, university managers and researchers interested in understanding how evaluation instruments, such as international rankings affect organizations and individuals in the higher education sector.