Climate Change, Sustainable Development Goal 13, and Adaptive Pathways in the Kenyan Drylands Using Social Media

This study examines social media communication in Kenya to assess how dryland pastoral concerns are represented in national climate policy dialogues. Approximately 80% of Kenya’s land area consists of drylands that support pastoral livelihoods, yet recurring droughts and increasingly variable rainfall threaten these social‐ecological systems. Although Sustainable Development Goal 13 (Climate Action) emphasizes adaptation, progress is typically measured using national indicators that may overlook local priorities. We analyzed digital communications from pastoral nongovernmental organizations, civil society organizations, newspapers, and government agencies using an adaptation pathways framework to examine links among climate risks, governance, and decision‐making. Five themes emerged: water security, rangeland degradation and mobility, climate communication, gender and social inclusion, and climate finance. Kenya has developed relatively strong national climate policies, but social media reveals a persistent implementation gap between national policy and local pastoral priorities. Pastoral communities consistently emphasize Indigenous and local knowledge, women’s leadership, community participation, and locally appropriate adaptation strategies. Social media provides a novel source of evidence for identifying these local priorities and informing more participatory, place‐based climate adaptation.