Telecommunication networks operate as highly distributed, multi-vendor, and mis-sion-critical infrastructures, making them prime targets for sophisticated cyber threats. As networks evolve toward cloud-native, virtualized, and software-defined architec-tures, traditional perimeter-based security models have become insufficient. Zero-Trust Architecture (ZTA) has therefore emerged as a key security paradigm in telecommu-nications, enabling continuous verification, fine-grained access control, and improved protection of network and information assets. While ZTA strengthens technical security and operational resilience, its large-scale deployment introduces significant so-cio-technical and governance challenges that extend beyond network engineering. This study examines the implementation of ZTA in a multinational telecommunications in-frastructure organization using a four-wave longitudinal design (2020 - 2023). Drawing on an extended Technology Acceptance Model incorporating Perceived Trust, we ana-lyze employee perceptions of productivity, ease of use, usefulness, and trust before and after ZTA deployment, and following a structured governance intervention. Results reveal a substantial decline in the composite TAM index following ZTA enforcement (−25%, Cohen’s d = 1.12), with no meaningful spontaneous recovery over time (d = 0.08). A Communication Campaign emphasizing transparency and stakeholder engagement produced a partial but incomplete recovery (d ~ 0.52), indicating that trust erosion under Zero-Trust conditions is measurable and contingent upon governance design rather than technological determinism. The findings demonstrate that ZTA functions not merely as a technical safeguard but as a socio-technical governance mechanism that restructures organizational trust. The study advances a Proactive Trust Management framework tailored to telecommunications environments, integrating security en-forcement with transparency, participatory oversight, and ethical calibration to sustain operational resilience in cloud-native infrastructures.