‘Everydayness’ in Tourism

This conceptual research note aims to draw the attention of researchers to what the author defines as ‘everydayness’ in tourism. It brings together initial examples of current ‘everydayness’ tourism developments. We posit that leisure travel is no longer necessarily an escape from everyday life but also a way of engaging with it. Unfortunately, this ‘everydayness’ appears to be largely absent from tourism research thus far. Therefore, we aim to encourage a broader, less binary (ordinary/extraordinary), more intertwined tourism perspective where ‘everydayness’ enters leisure and tourism. What is needed is a paradigm shift and an expansion of the tourism concept in the postmodern reality, along with a proposal of methods to research ‘everydayness’.