The Design Process in the Development of an Online Interface for Personalized Footwear

This study is part of the FAIST research project - Agile, Intelligent, Sustainable and Technological Factory, coordinated by the Footwear Technology Centre of Portugal (CTCP), which aims to develop an innovative production process through the creation of a sustainable footwear model fully adapted to the user’s foot anatomy and personalized according to individual aesthetic preferences. Within this context, the need emerged to design an online platform with an interface capable of effectively addressing user needs throughout all stages of the personalization process, from three-dimensional (3D) foot scanning to the aesthetic personalization of the model, while ensuring an efficient, intuitive, and pleasant navigation experience. Thus, this work aims to demonstrate how the design process of a footwear personalization platform, across its different phases, can contribute to the revitalization of the Portuguese footwear industry, as well as to describe its effectiveness, with the goal of being potentially adapted and implemented in similar contexts. The adopted methodology was based on the principles of Design Thinking, an approach centered on user needs. The development of the platform involved the creation of personas, the definition of the information architecture, the development of wireframes and workflows, and the execution of usability tests using the System Usability Scale (SUS). The results demonstrate a high success rate, validating the proposed solution with users and confirming the suitability of the applied methodologies.