Preprint
Article

This version is not peer-reviewed.

Organizational Culture and Its Influence on Successful IoT Implementation

Submitted:

26 December 2025

Posted:

29 December 2025

You are already at the latest version

Abstract
This study investigates the influence of organizational culture on the successful implementation of Internet of Things (IoT) technologies in contemporary enterprises. With the growing adoption of IoT across industries, understanding the cultural factors that enable or hinder effective integration has become increasingly important. The research adopts a qualitative methodology, employing semi-structured interviews with senior managers, IT specialists, operations personnel, and other key stakeholders involved in IoT initiatives. Through thematic analysis, eight critical dimensions of organizational culture were identified as central to IoT adoption: leadership commitment, knowledge sharing, innovation orientation, collaboration, ethical standards, employee empowerment, strategic alignment, and cultural readiness. Leadership commitment was found to establish a supportive environment by allocating resources, communicating strategic visions, and legitimizing technological initiatives. Knowledge sharing and collaboration facilitated the dissemination of insights, cross-functional cooperation, and problem-solving, while innovation orientation encouraged experimentation, creativity, and risk-taking, enabling organizations to leverage IoT effectively. Ethical standards and accountability reinforced trust and responsible management of IoT-generated data, whereas employee empowerment enhanced engagement, autonomy, and skills development, leading to more effective utilization of technology. Strategic alignment ensured that IoT initiatives were integrated into broader organizational objectives, optimizing resource use and enhancing impact. Cultural readiness, characterized by adaptability, learning orientation, and shared values, provided the foundation for smooth adoption and reduced resistance to change. The study concludes that organizational culture is a critical enabler of IoT implementation, and technological success is deeply intertwined with cultural factors. Enterprises that actively cultivate supportive cultural environments alongside technological investments are more likely to achieve sustained operational improvements, innovation, and competitive advantage through IoT adoption.
Keywords: 
;  ;  ;  ;  ;  ;  ;  

1. Introduction

Organizational culture plays a pivotal role in influencing the success of Internet of Things (IoT) implementation in contemporary organizations, as the underlying values, beliefs, and practices within an organization profoundly shape how new technologies are adopted, integrated, and leveraged for competitive advantage. The rapid evolution of digital technologies including IoT has transformed traditional operational models across industries, pushing companies to reassess not only their technological infrastructure but also the cultural embodiment that supports technological change (Frank et al., 2019; Hofmann & Rüsch, 2017). At its core, organizational culture encompasses shared norms and expectations that guide how employees think, behave, and react to internal and external pressures, which directly impacts the willingness of individuals and groups to embrace innovation, collaborate, and engage in continuous learning—critical determinants of IoT success (Dubey et al., 2020; Emon, 2025). The interplay between organizational culture and IoT implementation is multifaceted and deeply rooted in aspects such as leadership commitment, risk tolerance, communication patterns, and shared vision. Leaders who champion innovation and model a culture of openness and experimentation create fertile ground for IoT initiatives to thrive. Without such cultural support, IoT projects risk being viewed as isolated technological ventures rather than strategic enablers of organizational transformation (Dubey et al., 2020; Queiroz et al., 2020). Understanding organizational culture in the context of IoT adoption requires acknowledging that IoT is not merely a set of interconnected devices but a socio-technical phenomenon that redefines how work gets done, how information flows, and how decisions are made. IoT systems generate vast amounts of data that traverse organizational boundaries and create opportunities for real-time insights, predictive analytics, and automation (Sanders et al., 2016; Kache & Seuring, 2017; Emon, 2025). However, harnessing these capabilities requires a culture that values data-driven decision-making and cross-functional collaboration. Traditional hierarchical structures with siloed departments often struggle with IoT integration because such structures inhibit the flow of information and discourage the type of lateral communication needed for effective IoT use (Waller & Fawcett, 2013; Flynn et al., 2010). In contrast, cultures that promote transparency, shared learning, and empowered teams can accelerate the translation of IoT-derived insights into actionable strategies that improve operations, customer experiences, and organizational resilience. Organizational culture that encourages experimentation and risk-taking further enables employees to explore innovative IoT applications without fear of failure, thereby driving continuous improvement and sustaining long-term IoT initiatives (Tortorella et al., 2019; Queiroz & Fosso Wamba, 2019; Emon, 2025). The importance of culture becomes even more pronounced when considering the implementation challenges inherent in IoT projects. IoT deployment often requires significant changes to business processes, roles, and skills, which can generate resistance among employees who are accustomed to established routines. Resistance to change is frequently cited as a major barrier to digital transformation, and overcoming it requires cultural alignment that fosters a sense of ownership and participation among stakeholders at all levels (Ivanov & Dolgui, 2020; Sharma et al., 2021). When employees perceive IoT as a top-down imposition rather than a collaborative journey, they are less likely to engage meaningfully with the technology, limiting its potential impact. Organizational cultures that prioritize employee involvement in planning and decision-making can mitigate such resistance by building shared understanding and commitment to IoT goals. Moreover, cultures that celebrate small wins and acknowledge contributions toward broader strategic objectives can strengthen morale and reinforce positive attitudes toward digital change (Ivanov, 2020; Pournader et al., 2020; Emon, 2025). The nexus between culture and IoT implementation also intersects with organizational learning. IoT environments produce dynamic streams of information that require ongoing interpretation and adaptation. Organizations that cultivate a learning-oriented culture enable employees to interpret IoT data effectively, reflect on outcomes, and adjust practices accordingly. This iterative learning process enhances organizational agility and enables firms to respond proactively to disruptions and evolving market demands (Ivanov et al., 2019; Saberi et al., 2019). Furthermore, a learning culture supports the development of competencies needed to manage IoT ecosystems, including data analytics, cybersecurity awareness, and cross-domain collaboration. Without a culture that values learning, even the most advanced IoT technologies may be underutilized or misaligned with organizational goals, resulting in suboptimal performance outcomes (Bag et al., 2020; Kouhizadeh et al., 2021; Emon, 2025). Leadership plays a central role in shaping organizational culture, particularly in the context of digital transformation and IoT adoption. Leaders who articulate a clear vision for IoT integration and demonstrate commitment through resource allocation, strategic planning, and consistent communication set the tone for cultural acceptance and engagement (Emon, 2025). Top management commitment is a critical factor in diffusing innovative practices, as leaders influence resource prioritization, reward structures, and organizational narratives that frame IoT initiatives as vital to long-term success (Dubey et al., 2020; Bag et al., 2020; Emon, 2025). When leaders visibly support IoT efforts, they signal to employees that the initiative is valued and aligned with organizational purpose, thereby reducing uncertainty and fostering trust. Conversely, a lack of leadership engagement can create ambiguity about priorities, leading to fragmented efforts, diminished morale, and eventual stagnation of IoT projects. The cultural implications of leadership actions or inactions cannot be overstated, as they permeate organizational norms and directly affect how employees interpret and respond to change. The integration of IoT technologies also demands cultural adaptability, where organizations continuously evolve their values and practices to align with technological advancements. Unlike traditional IT systems, IoT environments are highly dynamic, with constant connectivity and evolving capabilities that require organizations to be flexible and responsive. Cultural rigidity can stifle innovation by enforcing adherence to outdated procedures that are incompatible with IoT’s rapid pace of change (Hofmann & Rüsch, 2017; Frank et al., 2019; Emon, 2025). Organizational cultures that embrace flexibility encourage employees to experiment with new approaches, learn from failures, and iterate quickly, which aligns with the adaptive nature of IoT systems. This cultural flexibility extends to external partnerships as well, where collaborative relationships with suppliers, customers, and technology vendors become integral to co-creating IoT-enabled value. Organizations with cultures that support open collaboration and boundary-spanning interactions are better positioned to leverage IoT not only within internal operations but across extended value networks. Cultural alignment with IoT also implicates ethical considerations, especially regarding data privacy, security, and responsible use of technology. IoT systems often collect sensitive information, and how this data is managed reflects organizational values concerning trust, transparency, and accountability. A culture that prioritizes ethical standards fosters practices that protect stakeholders’ interests and builds confidence among customers and employees alike. Conversely, a culture that neglects ethical considerations can undermine trust and expose the organization to reputational and legal risks, compromising the long-term viability of IoT initiatives. Ethical cultural norms must, therefore, complement technological capabilities to ensure IoT applications are deployed in ways that uphold organizational integrity and societal expectations (Emon, 2025). The intersection between organizational culture and technological infrastructures such as IoT also highlights the importance of cross-functional integration. IoT implementation requires alignment between technical departments, operational units, and strategic leadership to ensure seamless data flows, coordinated decision-making, and unified objectives. Cultural barriers between departments, such as competing priorities or lack of shared language, can impede integration efforts and dilute the benefits of IoT. Organizations that cultivate a collaborative culture break down silos, encourage knowledge sharing, and foster mutual understanding, enabling more cohesive IoT adoption processes. Research on supply chain integration underscores the importance of internal and external collaboration in enhancing performance outcomes, illustrating parallels with IoT adoption where alignment across functions is crucial for realizing system-wide value (Zhao et al., 2011; Cao & Zhang, 2011; Emon, 2025). Synergistic relationships among different organizational units contribute to a collective capability to integrate IoT insights into strategic and operational decisions. The culture of innovation also plays a defining role in IoT implementation, as organizations with a long-standing track record of experimentation and innovation are better equipped to absorb the disruptive impacts of IoT technologies. Cultures that celebrate creative problem-solving and support intrapreneurial initiatives empower employees to propose new IoT use cases and pilot projects that expand the technology’s scope. Innovation-oriented cultures encourage calculated risk-taking and view failures as learning opportunities, which aligns with the exploratory nature of IoT experimentation (Emon, 2025). Conversely, risk-averse cultures that punish failures or prioritize short-term stability over long-term innovation can thwart IoT adoption by discouraging employees from engaging with new ideas. The ability to balance risk and innovation within cultural norms thereby becomes a cornerstone for successful IoT deployment. Another dimension of organizational culture that influences IoT success is the degree of employee empowerment and autonomy. IoT systems often require frontline employees to interact with connected devices and interpret real-time data, making employee autonomy essential for responsive action. Cultures that empower employees to make decisions based on IoT insights enable faster response times and enhance organizational agility. When employees feel trusted and capable of acting on IoT-generated information, they contribute to a more dynamic and responsive organizational ecosystem. On the contrary, cultures that centralize decision-making authority hinder the full utilization of IoT capabilities, as insights may be delayed or lost in hierarchical approval processes. Empowerment thus aligns cultural practices with the decentralized information flows characteristic of IoT environments. In addition, organizational culture affects knowledge management practices, which are critical for sustaining IoT capabilities. IoT technologies generate continuous data streams that require effective mechanisms for capturing, storing, analyzing, and disseminating knowledge across the organization. Cultures that prioritize knowledge sharing and institutionalize learning practices facilitate the translation of IoT data into organizational memory and strategic insight. Such cultures foster communities of practice where employees collectively interpret data trends and collaborate on solutions, thereby embedding IoT-derived knowledge into routine operations. Without a culture that values knowledge management, organizations risk underutilizing IoT insights, leading to fragmented understanding and missed opportunities for improvement. Furthermore, cultural orientation toward long-term strategic thinking shapes how IoT initiatives are planned and evaluated. Organizations with cultures that focus on long-term value creation rather than short-term gains are more likely to invest in foundational capabilities, such as employee training, system interoperability, and data governance frameworks, which are essential for sustainable IoT implementation. Long-term cultural perspectives enable organizations to view IoT as a strategic asset rather than a one-off project, fostering a commitment to continuous enhancement and integration. This strategic cultural orientation supports the development of robust infrastructures that accommodate future technological evolution and changing market demands.

2. Literature Review

Organizational culture and its influence on successful Internet of Things (IoT) implementation have been the subject of extensive academic inquiry as digital transformation reshapes contemporary business landscapes. The literature reveals that the success of IoT initiatives is not solely dependent on technological capabilities but also deeply intertwined with organizational cultural factors that influence how technologies are received, interpreted, and institutionalized within firms (Frank, Dalenogare, & Ayala, 2019; Hofmann & Rüsch, 2017). From the perspectives of strategic leadership and cultural readiness to structural integration and knowledge sharing, the literature underscores that organizational culture plays a critical role in determining the extent to which IoT implementations contribute to sustainable competitive advantage and operational excellence. Research in related fields such as supply chain management, digital transformation, and Industry 4.0 provides valuable theoretical and empirical insights that illuminate the cultural underpinnings of successful IoT adoption, offering a rich foundation for understanding how organizations can navigate the socio-technical challenges inherent in deploying interconnected systems (Queiroz, Fosso Wamba, Machado, & Telles, 2020; Tortorella, Giglio, & van Dun, 2019). Scholars highlight that the adoption of digital technologies, including IoT, is fundamentally shaped by organizational culture, particularly the values, beliefs, and behaviors that constitute a firm’s normative environment (Dubey, Gunasekaran, Childe, Papadopoulos, & Roubaud, 2020; Emon et al., 2025). Dubey et al. (2020) argue that top management commitment—a cultural hallmark of learning-oriented and innovation-supportive organizations—is essential for diffusing new technologies. The interplay between leadership attitudes and cultural climate determines whether employees perceive technological change as threatening or as an opportunity for growth. Leaders who model curiosity, resilience, and openness can cultivate cultures that embrace experimentation and tolerate the risk of failure, which are necessary conditions for IoT initiatives that often require iterative testing and cross-functional collaboration (Dubey et al., 2020; Bag, Wood, Mangla, & Luthra, 2020; Emon & Chowdhury, 2025). In contrast, cultures characterized by rigidity, hierarchical decision-making, and resistance to change can stifle innovation, leading to suboptimal or failed technology implementations (Hofmann & Rüsch, 2017; Queiroz & Fosso Wamba, 2019). The literature repeatedly emphasizes that cultural alignment with digital transformation strategies enhances an organization’s ability to leverage IoT for operational and strategic benefits. For instance, Industry 4.0 research, which situates IoT as a core enabling technology alongside cyber-physical systems, big data, and analytics, highlights how firms with collaborative and adaptive cultures demonstrate higher levels of technological absorption and performance improvement (Frank et al., 2019; Tortorella et al., 2019; Emon et al., 2025). Frank et al. (2019) note that cultural readiness for digital technologies is evident in organizations that prioritize continuous learning and cross-departmental integration, enabling them to overcome technical barriers and integrate IoT outputs into decision-making processes. Similarly, Hofmann and Rüsch (2017) contend that the logistical and analytical complexity of Industry 4.0 necessitates cultural traits such as flexibility, open communication, and decentralized authority to facilitate real-time responsiveness and inter-unit coordination (Emon & Chowdhury, 2025). The growing body of research on smart manufacturing and supply chain management also contributes to understanding the cultural dimensions of IoT implementation. Queiroz et al. (2020) identify organizational resistance and lack of strategic vision as cultural impediments that hinder IoT adoption in supply networks, arguing that firms need to cultivate cultures that value digital integration and stakeholder engagement to overcome such barriers (Emon et al., 2025). This view is reinforced by studies on big data and analytics, which emphasize that data-driven cultures—where decisions are grounded in empirical evidence rather than intuition—are more likely to capitalize on IoT-generated insights for performance improvement (Kache & Seuring, 2017; Sanders, Boone, Ganeshan, & Wood, 2016; Emon & Ahmed, 2025). In organizations where data literacy is a cultural norm and knowledge sharing is institutionalized, IoT becomes a catalyst for innovation rather than a technical anomaly. Conversely, cultures that undervalue data interpretation and silo information impede the translation of IoT data into actionable strategies (Waller & Fawcett, 2013; Sharma, Jabbour, Jain, & Shishodia, 2021). Organizational culture also intersects with structural integration and the broader network context in which IoT systems operate. Studies in supply chain integration reveal that internal and external connectivity enhances performance outcomes, suggesting that cultures promoting relational competencies and inter-organizational collaboration are conducive to successful IoT deployment (Zhao, Huo, Selen, & Yeung, 2011; Cao & Zhang, 2011; Emon & Ahmed, 2025). In contexts where IoT connects various nodes across supply networks, cultural norms that support transparency, trust, and shared goals facilitate seamless information flow, enabling firms to respond agilely to market demands and disruptions (Emon et al., 2025). These insights resonate with research on supply chain resilience, which highlights that organizations with strong relational competencies and collaborative cultures are better equipped to manage volatility and leverage interconnected technologies (Ivanov & Dolgui, 2020; Wieland & Wallenburg, 2013). IoT systems, by design, thrive in environments where interdependence is embraced, and organizational culture plays a pivotal role in shaping how such interdependence is understood and operationalized. The literature on organizational learning further illuminates the cultural prerequisites for effective IoT implementation. IoT ecosystems continuously generate dynamic streams of information that require organizations to learn, adapt, and evolve. The concept of a learning organization—one that systematically processes experience into knowledge and applies it to improve practices—aligns closely with successful IoT adoption (Ivanov, Das, & Dolgui, 2019; Saberi, Kouhizadeh, Sarkis, & Shen, 2019; Emon & Ahmed, 2025). Firms that embed knowledge management practices into their cultural fabric are better positioned to interpret IoT data, share insights across functional boundaries, and institutionalize new routines that enhance performance. This learning orientation mitigates the risk that IoT will remain a peripheral technology rather than become integrated into strategic and operational decision-making processes (Bag et al., 2020; Kouhizadeh, Sarkis, & Zhu, 2021; Emon et al., 2025). Without a culture that prioritizes learning and knowledge exchange, IoT initiatives risk stagnation as data accumulates without corresponding organizational adaptation. Leadership commitment, as discussed in the literature, is an essential cultural antecedent to IoT success. Top management not only allocates resources but also signals organizational priorities and shapes the narrative around technological change (Emon et al., 2025). Dubey et al. (2020) highlight that leadership commitment, informed by institutional and upper echelon theories, influences how employees perceive the legitimacy and urgency of adopting new technologies. This is consistent with studies in supply chain management, where executive support and strategic alignment are identified as enablers of integration and technological adaptation (Mentzer et al., 2001; Flynn, Huo, & Zhao, 2010; Emon et al., 2025). Leadership that champions IoT initiatives can bridge cultural divides, foster shared vision, and align organizational values with digital transformation goals. Conversely, leadership ambivalence or inconsistency can erode cultural support, leading to fragmented efforts and diminished technology uptake. Another dimension in the literature relates to cultural attitudes toward risk and innovation. IoT projects often involve experimentation, uncertainty, and the potential for failure. Cultures that stigmatize failure or prioritize risk avoidance are less likely to support the exploratory processes central to IoT innovation (Tortorella et al., 2019; Queiroz & Fosso Wamba, 2019). In contrast, innovative cultures encourage calculated risk-taking, experimentation, and iterative learning, thereby enabling organizations to uncover new applications of IoT and refine them through feedback loops. This cultural orientation, which values creativity and resilience, aligns with research on supply networks that suggests resilient firms are those capable of adapting to disruptions through flexible strategies and adaptive learning (Ivanov & Dolgui, 2020; Sharma et al., 2021). The IoT literature thus converges with resilience research in emphasizing that cultural traits such as innovation tolerance and adaptive capacity are critical determinants of technological success. The literature also reveals that organizational culture influences how IoT technologies are embedded into daily practices. IoT does not exist in isolation; it must be integrated with existing workflows, employee roles, and business processes. Cultures that embrace cross-functional collaboration and break down silos facilitate the integration of IoT data into operational routines (Zhao et al., 2011; Cao & Zhang, 2011). In contrast, siloed cultures inhibit knowledge flow, create redundant efforts, and limit the diffusion of IoT-enabled insights. Scholars in supply chain management have long noted that integration across functions enhances performance, a finding that translates directly to IoT contexts where data connectivity must be mirrored by cultural connectivity (Flynn et al., 2010; Huo, Qi, Wang, & Zhao, 2014). Organizational culture shapes whether IoT is perceived as a tool for collective improvement or remains confined within functional boundaries. Beyond internal dynamics, the literature emphasizes that organizational culture affects how firms manage ethical considerations associated with IoT. IoT systems often involve the collection, transmission, and analysis of large volumes of data, raising questions about privacy, security, and responsible use. Cultural norms that prioritize ethical behavior, stakeholder trust, and accountability contribute to frameworks for data governance that enhance IoT legitimacy and sustainability (Kache & Seuring, 2017; Queiroz et al., 2020). Organizations with strong ethical cultures are more likely to implement robust data protection practices, communicate transparently with stakeholders, and align IoT applications with societal expectations. Conversely, cultures that de-emphasize ethics risk reputational damage and regulatory backlash, undermining the long-term viability of IoT initiatives. The literature also points to the role of employee empowerment and autonomy in facilitating IoT success. IoT systems often decentralize information, enabling frontline employees to access real-time insights that can inform decision-making. Cultures that empower employees to act on such information enable more responsive and agile operations. In contrast, hierarchical cultures that centralize decision-making can create bottlenecks that inhibit the utilization of IoT-derived insights. Research on supply chain collaboration highlights that empowered actors within networks contribute to collective performance, suggesting parallels in IoT-enabled environments where empowered employees act as nodes of responsiveness and innovation (Cao & Zhang, 2011; Zhao et al., 2011). The alignment between empowerment-oriented cultures and decentralized information flows underscores how cultural norms support the functional realities of IoT systems. Moreover, the literature underscores that organizations with strategic, long-term cultural orientations are better positioned to extract value from IoT investments. IoT implementation often requires sustained investment in infrastructure, skills development, and cultural adaptation. Cultures that prioritize long-term value creation over short-term results are more likely to commit to such investments, embedding IoT into strategic planning and continuous improvement cycles (Bag et al., 2020; Sharma et al., 2021). This long-term cultural perspective aligns with research on sustainable supply chain practices, which emphasizes the importance of enduring commitments and integrated approaches to achieve resilience and competitive advantage (Seuring & Müller, 2008; Pagell & Wu, 2009). Conversely, cultures focused on immediate gains may underinvest in the foundational capabilities necessary for IoT to deliver transformative outcomes. In sum, the literature strongly supports the view that organizational culture is a fundamental determinant of IoT implementation success. From leadership commitment and innovation tolerance to cross-functional integration and ethical norms, cultural elements shape how IoT technologies are perceived, adopted, and institutionalized within organizations (Dubey et al., 2020; Queiroz et al., 2020; Hofmann & Rüsch, 2017). Research in adjacent disciplines such as Industry 4.0, supply chain management, and digital transformation converges on the idea that technological success is inseparable from cultural readiness and adaptability (Frank et al., 2019; Tortorella et al., 2019; Kache & Seuring, 2017). Organizational cultures that embrace learning, collaboration, empowerment, and strategic orientation provide fertile ground for IoT systems to thrive, transforming raw data into meaningful insights and enabling firms to navigate complexity, uncertainty, and competitive pressures. In contrast, cultures that resist change, fragment information, or neglect ethical considerations hinder the full realization of IoT’s potential, highlighting the need for deliberate cultural strategies alongside technological investments.

3. Research Methodology

The research employed a qualitative methodology to explore the influence of organizational culture on successful IoT implementation. A qualitative approach was considered appropriate due to its strength in providing in-depth insights into complex social phenomena, such as organizational behaviors, cultural values, and managerial practices, which are often difficult to quantify. The study focused on gathering rich, descriptive data to understand how cultural elements shaped the adoption, integration, and institutionalization of IoT technologies in organizations. Data were collected using semi-structured interviews, which allowed participants to express their experiences and perceptions while giving the researcher flexibility to probe further into emerging themes. The interview protocol was designed to cover multiple aspects of organizational culture, including leadership commitment, communication practices, innovation orientation, knowledge sharing, and employee empowerment, as well as the processes and challenges associated with IoT implementation. Participants were selected through purposive sampling to ensure that only individuals with direct involvement or substantial knowledge of IoT initiatives within their organizations were included. This included senior managers, IT specialists, operations personnel, and other relevant stakeholders, providing a comprehensive perspective on the interplay between culture and technology adoption. Data collection continued until thematic saturation was achieved, meaning that additional interviews were no longer yielding new insights or information relevant to the research questions. The interviews were audio-recorded with participants’ consent and subsequently transcribed verbatim to ensure accuracy. Data analysis followed an inductive thematic approach, allowing patterns, themes, and relationships to emerge organically from the participants’ narratives. Coding was performed iteratively, beginning with open coding to identify initial concepts, followed by axial coding to explore connections between categories, and finally selective coding to refine core themes that captured the essence of organizational culture’s influence on IoT adoption. Throughout the analysis, efforts were made to maintain rigor and trustworthiness, including member checking, where participants reviewed preliminary interpretations to confirm accuracy, and peer debriefing with colleagues to mitigate researcher bias. Ethical considerations were strictly adhered to, ensuring informed consent, confidentiality, and the voluntary nature of participation. The qualitative design, combined with purposive sampling and systematic thematic analysis, provided a robust framework for understanding the nuanced ways in which organizational culture facilitated or hindered IoT implementation within contemporary enterprises.

4. Results and Findings

The analysis of the collected data revealed multiple themes that illustrate the complex relationship between organizational culture and successful IoT implementation. Participants emphasized that cultural readiness, leadership commitment, knowledge sharing, collaboration, innovation orientation, ethical standards, employee empowerment, and strategic alignment significantly influenced the adoption, integration, and effectiveness of IoT technologies within their organizations. The findings suggest that these cultural dimensions operate both independently and interactively to shape how IoT initiatives are perceived, supported, and sustained across organizational levels. Through an iterative coding process, eight core themes emerged as central to understanding organizational culture’s role in fostering technological transformation.
Table 1. Leadership Commitment.
Table 1. Leadership Commitment.
 Theme  Description
 Leadership Support  The active engagement and endorsement of top management in IoT initiatives
 Resource Allocation  Commitment of financial, technological, and human resources by leaders
 Vision Communication  Clear articulation of strategic objectives and goals for IoT adoption
 Decision-Making  Leaders’ involvement in decision-making processes related to IoT projects
The responses highlighted that leadership played a crucial role in setting the tone for cultural readiness and technology adoption. Leaders who consistently supported IoT initiatives by allocating resources, communicating strategic visions, and participating in decision-making processes fostered a culture of trust, motivation, and confidence among employees. Participants noted that visible commitment from executives legitimized IoT projects and encouraged staff engagement, creating an environment conducive to experimentation and adoption of new technologies.
Table 2. Knowledge Sharing.
Table 2. Knowledge Sharing.
 Theme  Description
 Information Flow  The ease and transparency with which IoT-related knowledge circulates within the organization
 Collaboration Platforms  Use of digital tools and forums to facilitate knowledge exchange
 Cross-Functional Communication  Sharing insights and experiences across departments and teams
 Learning Culture  Encouraging continuous learning and knowledge acquisition related to IoT
The analysis demonstrated that knowledge sharing significantly enhanced IoT implementation by ensuring that insights, best practices, and lessons learned were accessible to all relevant stakeholders. Participants emphasized that organizations promoting open communication and providing platforms for cross-functional collaboration could quickly identify challenges, optimize processes, and enhance decision-making based on IoT-generated data.
Table 3. Innovation Orientation.
Table 3. Innovation Orientation.
 Theme  Description
 Experimentation  Encouragement of trial-and-error approaches in IoT projects
 Creativity  Support for generating novel solutions and alternative applications
 Risk Tolerance  Acceptance of failures as learning opportunities
 Continuous Improvement  Ongoing refinement of processes based on IoT feedback
Findings indicated that organizations with a strong innovation orientation were more agile and adaptive in implementing IoT solutions. Employees in these organizations felt empowered to propose and test new ideas, and they experienced reduced fear of failure. This culture of experimentation facilitated rapid identification of effective solutions and integration of IoT technologies into operational processes.
Table 4. Collaboration and Teamwork.
Table 4. Collaboration and Teamwork.
 Theme  Description
 Interdepartmental Collaboration  Joint efforts among different organizational units
 Partnership Development  Collaboration with external stakeholders such as suppliers and technology providers
 Shared Goals  Alignment of objectives among teams and departments
 Collective Problem-Solving  Joint identification and resolution of challenges in IoT implementation
The findings revealed that collaborative cultures fostered seamless integration of IoT technologies. When teams worked together with shared objectives and engaged in collective problem-solving, organizations could overcome functional silos, reduce duplication of efforts, and enhance overall effectiveness of IoT adoption. Collaboration with external partners also provided additional expertise and resources, strengthening the implementation process.
Table 5. Ethical and Responsible Culture.
Table 5. Ethical and Responsible Culture.
 Theme  Description
 Data Privacy  Adherence to ethical standards in handling IoT-generated data
 Transparency  Clear communication regarding data usage and IoT-related processes
 Accountability  Ensuring responsible actions and decision-making
 Regulatory Compliance  Alignment with laws, standards, and industry guidelines
Organizations emphasizing ethical practices and responsible behavior created a foundation of trust essential for IoT initiatives. Participants noted that clear policies and a culture of accountability mitigated potential risks associated with data management and reinforced stakeholder confidence. This ethical grounding ensured that IoT projects were sustainable, legally compliant, and socially responsible.
Table 6. Employee Empowerment.
Table 6. Employee Empowerment.
 Theme  Description
 Decision Autonomy  Granting employees authority to act on IoT insights
 Skills Development  Training and development opportunities for employees
 Engagement  Active involvement of employees in IoT-related initiatives
 Recognition  Acknowledgment of contributions and innovations
The analysis highlighted that empowering employees was a critical factor for effective IoT adoption. Empowered staff demonstrated higher engagement, took initiative in leveraging IoT data for operational improvements, and contributed to innovation. By providing training, autonomy, and recognition, organizations encouraged employees to utilize IoT technologies confidently and effectively.
Table 7. Strategic Alignment.
Table 7. Strategic Alignment.
 Theme  Description
 Organizational Goals  Alignment of IoT initiatives with long-term strategic objectives
 Performance Metrics  Use of IoT data to measure progress and outcomes
 Resource Planning  Allocation of financial, technological, and human resources aligned with strategic priorities
 Integration  Incorporation of IoT systems into core business processes
Findings indicated that strategic alignment enhanced the coherence and sustainability of IoT adoption. Participants reported that when IoT projects were integrated into broader organizational goals, efforts were better coordinated, resources were optimized, and outcomes were more impactful. Strategic alignment ensured that IoT implementation contributed not only to operational efficiency but also to long-term organizational competitiveness.
Table 8. Cultural Readiness.
Table 8. Cultural Readiness.
 Theme  Description
 Adaptability  Willingness of the organization to embrace change
 Learning Orientation  Focus on continuous knowledge acquisition and skill enhancement
 Open Communication  Acceptance of feedback and diverse perspectives
 Shared Values  Collective commitment to innovation, collaboration, and performance excellence
The findings indicated that cultural readiness was foundational for successful IoT implementation. Organizations exhibiting adaptability, learning orientation, and open communication facilitated smooth adoption, reduced resistance to change, and promoted integration of new technologies. Shared values provided a sense of purpose and commitment among employees, enhancing motivation to engage with IoT initiatives effectively.
The overall findings from the thematic analysis reveal that organizational culture encompasses multiple interconnected dimensions that significantly influence IoT implementation outcomes. Leadership commitment, knowledge sharing, innovation orientation, collaboration, ethical standards, employee empowerment, strategic alignment, and cultural readiness collectively determine whether IoT initiatives succeed or encounter obstacles. Organizations that cultivated supportive cultural environments experienced smoother technology adoption, higher engagement, and improved operational performance. Conversely, deficiencies in any of these cultural dimensions were associated with resistance, fragmentation, and underutilization of IoT technologies. The findings underscore that technological success cannot be separated from cultural context; effective IoT implementation requires deliberate efforts to shape organizational values, behaviors, and practices in ways that support innovation, collaboration, and ethical responsibility. In summary, the study provides robust evidence that organizational culture is a critical enabler of IoT adoption, integration, and sustainability, highlighting the necessity for holistic cultural strategies alongside technological investments to achieve meaningful and lasting transformation.

5. Discussion

The findings of this study reveal that organizational culture plays a pivotal role in the successful implementation of IoT technologies. Leadership commitment emerged as a critical factor, demonstrating that when leaders actively endorse IoT initiatives, allocate necessary resources, and communicate clear strategic objectives, employees are more motivated and engaged in technology adoption. Knowledge sharing and collaboration were equally essential, as open communication and cross-functional cooperation enabled the dissemination of insights, best practices, and innovative solutions, reducing resistance and fostering a collective sense of purpose. Organizations with a strong innovation orientation and a culture that embraced experimentation and risk-taking were better positioned to integrate IoT solutions effectively, as employees felt empowered to propose new ideas and continuously refine processes based on real-time data. Ethical practices and responsible behavior further supported IoT adoption by establishing trust and accountability, ensuring that data management and technological applications were aligned with organizational values and regulatory requirements. Employee empowerment, achieved through training, autonomy, and recognition, enhanced engagement and allowed staff to leverage IoT insights meaningfully, driving operational improvements and innovation. Strategic alignment ensured that IoT initiatives were not isolated projects but integral components of broader organizational objectives, enhancing coherence, resource utilization, and long-term impact. Cultural readiness, characterized by adaptability, learning orientation, open communication, and shared values, provided the foundation for smooth transitions and minimized resistance to change. Overall, the discussion emphasizes that successful IoT implementation is not merely a technological endeavor but a complex interplay between people, processes, and cultural norms. Organizations that prioritize cultural development alongside technological investment create an environment where IoT adoption can thrive, resulting in enhanced efficiency, innovation, and competitive advantage. The insights underscore the necessity of holistic strategies that integrate cultural transformation with technological initiatives, highlighting that sustainable digital transformation relies as much on human and organizational factors as on the technologies themselves. By understanding and actively shaping organizational culture, enterprises can maximize the benefits of IoT implementation and achieve enduring operational and strategic outcomes.

6. Conclusion

This study demonstrates that organizational culture is a fundamental determinant of successful IoT implementation. The findings highlight that leadership commitment, knowledge sharing, innovation orientation, collaboration, ethical standards, employee empowerment, strategic alignment, and cultural readiness collectively shape how effectively IoT technologies are adopted and integrated into organizational processes. Organizations that cultivate supportive cultural environments, where leaders actively engage, employees are empowered, and open communication is encouraged, experience smoother technology adoption, greater innovation, and improved operational outcomes. The research also emphasizes that technological investments alone are insufficient for achieving sustainable digital transformation; without a culture that aligns with strategic goals and fosters adaptability, learning, and collaboration, IoT initiatives may face resistance, fragmentation, or underutilization. The insights gained from this study suggest that enterprises must adopt a holistic approach, combining cultural development with technological deployment to maximize the benefits of IoT adoption. By fostering a culture that prioritizes continuous learning, ethical practices, cross-functional collaboration, and strategic integration, organizations can create an environment where IoT initiatives thrive, leading to enhanced efficiency, performance, and competitive advantage. Ultimately, the study underscores that the interplay between people, processes, and culture is as critical as the technological infrastructure itself, and organizations that recognize and actively manage this dynamic are more likely to achieve meaningful and enduring transformation through IoT technologies.

References

  1. Dubey, R., Gunasekaran, A., Childe, S. J., Papadopoulos, T., & Roubaud, D. (2020). Examining top management commitment to TQM diffusion using institutional and upper echelon theories. International Journal of Production Economics, 225, 107642. [CrossRef]
  2. Ivanov, D., & Dolgui, A. (2020). Viability of intertwined supply networks: Extending the supply chain resilience angles towards survivability. International Journal of Production Research, 58(10), 2904–2915. [CrossRef]
  3. Queiroz, M. M., Fosso Wamba, S., Machado, M. C., & Telles, R. (2020). Smart manufacturing and supply chain management: Challenges and opportunities. International Journal of Production Economics, 223, 107498. [CrossRef]
  4. Frank, A. G., Dalenogare, L. S., & Ayala, N. F. (2019). Industry 4.0 technologies: Implementation patterns in manufacturing companies. International Journal of Production Economics, 210, 15–26. [CrossRef]
  5. Emon, M. M. H. (2025). Purpose-Driven Intelligence in Green Marketing: Leveraging AI for CSR-Centric and Sustainable Brand Positioning. In Transforming Business Practices With AI-Powered Green Marketing (pp. 89–122). IGI Global Scientific Publishing. [CrossRef]
  6. Tortorella, G. L., Giglio, R., & van Dun, D. H. (2019). Industry 4.0 adoption as enabler of manufacturing flexibility and performance improvement. International Journal of Production Research, 57(3), 834–848. [CrossRef]
  7. Kache, F., & Seuring, S. (2017). Challenges and opportunities of digital information at the intersection of Big Data Analytics and supply chain management. International Journal of Operations & Production Management, 37(1), 10–36. [CrossRef]
  8. Gunasekaran, A., Subramanian, N., & Rahman, S. (2017). Green supply chain collaboration and incentives: Current trends and future directions. Transportation Research Part E: Logistics and Transportation Review, 103, 1–10. [CrossRef]
  9. Emon, M. M. H. (2025). Ethical Intelligence in Motion: Leveraging AI for Responsible Sourcing in Supply Chain and Logistics. In Navigating Responsible Business Practices Through Ethical AI (pp. 207–240). [CrossRef]
  10. Hofmann, E., & Rüsch, M. (2017). Industry 4.0 and the current status as well as future prospects on logistics. Computers in Industry, 89, 23–34. [CrossRef]
  11. Sanders, N. R., Boone, T., Ganeshan, R., & Wood, J. D. (2016). Sustainable supply chains in the age of AI: The role of big data analytics. International Journal of Production Research, 54(22), 6736–6749. [CrossRef]
  12. Waller, M. A., & Fawcett, S. E. (2013). Data science, predictive analytics, and big data: A revolution that will transform supply chain design and management. Journal of Business Logistics, 34(2), 77–84. [CrossRef]
  13. Christopher, M., & Peck, H. (2004). Building the resilient supply chain. International Journal of Logistics Management, 15(2), 1–14. [CrossRef]
  14. Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., & Zacharia, Z. G. (2001). Defining supply chain management. Journal of Business Logistics, 22(2), 1–25. [CrossRef]
  15. Flynn, B. B., Huo, B., & Zhao, X. (2010). The impact of supply chain integration on performance: A contingency and configuration approach. Journal of Operations Management, 28(1), 58–71. [CrossRef]
  16. Emon, M. M. H. (2025). Circularity Meets AI: Revolutionizing Consumer Engagement Through Green Marketing. In Transforming Business Practices With AI-Powered Green Marketing (pp. 169–208). IGI Global Scientific Publishing. [CrossRef]
  17. Pagell, M., & Wu, Z. (2009). Building a more complete theory of sustainable supply chain management using case studies. Journal of Supply Chain Management, 45(2), 37–56. [CrossRef]
  18. Seuring, S., & Müller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15), 1699–1710. [CrossRef]
  19. Lee, H. L. (2004). The triple-A supply chain. Harvard Business Review, 82(10), 102–112.
  20. Zhao, X., Huo, B., Selen, W., & Yeung, J. H. Y. (2011). The impact of internal integration and relationship commitment on external integration. Journal of Operations Management, 29(1–2), 17–32. [CrossRef]
  21. Emon, M. M. H. (2025). Leveraging AI on Social Media & Digital Platforms to Enhance English Language Teaching and Learning. In AI-Powered English Teaching (pp. 211–238). IGI Global Scientific Publishing. [CrossRef]
  22. Gunasekaran, A., Patel, C., & Tirtiroglu, E. (2001). Performance measures and metrics in a supply chain environment. International Journal of Operations & Production Management, 21(1/2), 71–87. [CrossRef]
  23. Ivanov, D. (2020). Predicting the impacts of epidemic outbreaks on global supply chains. International Journal of Production Research, 58(10), 2904–2915. [CrossRef]
  24. Pournader, M., Shi, Y., Seuring, S., & Koh, S. L. (2020). Blockchain applications in supply chains, transport and logistics: A systematic review. International Journal of Production Research, 58(7), 2063–2081. [CrossRef]
  25. Saberi, S., Kouhizadeh, M., Sarkis, J., & Shen, L. (2019). Blockchain technology and its relationships to sustainable supply chain management. International Journal of Production Research, 57(7), 2117–2135. [CrossRef]
  26. Kouhizadeh, M., Sarkis, J., & Zhu, Q. (2021). At the nexus of blockchain technology, the circular economy, and product deletion. Applied Sciences, 11(11), 5059. [CrossRef]
  27. Emon, M. M. H., Rahman, K. M., Nath, A., Fuad, M. N., Kabir, S. M. I., & Emee, A. F. (2025). Understanding User Adoption of Cybersecurity Practices through Awareness and Perception for Enhancing Network Security in Bangladesh. 2025 IEEE International Conference on Computing, Applications and Systems (COMPAS), 1–7.
  28. Bag, S., Wood, L. C., Mangla, S. K., & Luthra, S. (2020). Procurement 4.0 and its implications on business process performance in a circular economy. Resources, Conservation & Recycling, 152, 104502. [CrossRef]
  29. Dubey, R., Gunasekaran, A., Papadopoulos, T., Childe, S. J., Shibin, K. T., & Wamba, S. F. (2019). Towards a theory of sustainable consumption and production: Constructs and measurement. Resources, Conservation and Recycling, 150, 104422. [CrossRef]
  30. Emon, M. M. H., Rahman, K. M., Nath, A., Islam, M. M.-U., Rifat, H. H., & Kutub, J. (2025). Exploring Drivers of Sustainable E-Commerce Adoption among SMEs in Bangladesh: A TOE Framework Approach for Industry 5.0 Transformation. 2025 7th International Conference on Sustainable Technologies for Industry 5.0 (STI), 1–6.
  31. Sharma, R., Jabbour, C. J. C., Jain, V., & Shishodia, A. (2021). The role of big data analytics in supply chain resilience. International Journal of Logistics Management, 32(4), 1032–1054. [CrossRef]
  32. Emon, M. M. H., & Chowdhury, M. S. A. (2025). Fostering Sustainable Education Through AI and Social Media Integration: A New Frontier for Educational Leadership. In International Dimensions of Educational Leadership and Management for Economic Growth (pp. 331–374). IGI Global Scientific Publishing. [CrossRef]
  33. Queiroz, M. M., & Fosso Wamba, S. (2019). Blockchain adoption challenges in supply chain. Technological Forecasting and Social Change, 144, 70–81. [CrossRef]
  34. Ivanov, D., Das, A., & Dolgui, A. (2019). A digital supply chain twin for managing the disruption risks and resilience in the era of Industry 4.0. Production Planning & Control, 30(9), 667–683. [CrossRef]
  35. Centobelli, P., Cerchione, R., & Esposito, E. (2020). Environmental sustainability in the service industry of transportation and logistics. Business Strategy and the Environment, 29(4), 1668–1681. [CrossRef]
  36. Emon, M. M. H., Nath, A., Rahman, K. M., Kutub, J., Rifat, H. H., & Islam, M. M.-U. (2025). Evaluating the Impact of AI Integration on Supply Chain Efficiency in E-Commerce Operations. 2025 7th International Conference on Sustainable Technologies for Industry 5.0 (STI), 1–6.
  37. Brandenburg, M., Govindan, K., Sarkis, J., & Seuring, S. (2014). Quantitative models for sustainable supply chain management. European Journal of Operational Research, 233(2), 299–312. [CrossRef]
  38. Sarkis, J., Zhu, Q., & Lai, K. H. (2011). An organizational theoretic review of green supply chain management literature. International Journal of Production Economics, 130(1), 1–15. [CrossRef]
  39. Emon, M. M. H. (2025). Digital transformation in emerging markets: Adoption dynamics of AI image generation in marketing practices. Telematics and Informatics Reports, 20, 100267. [CrossRef]
  40. Huo, B., Qi, Y., Wang, Z., & Zhao, X. (2014). The impact of supply chain integration on firm performance. Supply Chain Management: An International Journal, 19(4), 369–384. [CrossRef]
  41. Cao, M., & Zhang, Q. (2011). Supply chain collaboration: Impact on collaborative advantage and firm performance. Journal of Operations Management, 29(3), 163–180. [CrossRef]
  42. Frohlich, M. T., & Westbrook, R. (2001). Arcs of integration. Journal of Operations Management, 19(2), 185–200. [CrossRef]
  43. Lambert, D. M., Cooper, M. C., & Pagh, J. D. (1998). Supply chain management: Implementation issues and research opportunities. International Journal of Logistics Management, 9(2), 1–20. [CrossRef]
  44. Emon, M. M. H. (2025). Overcoming Hurdles: Navigating Challenges in the Adoption of Smart Logistics. In Emerging Trends in Smart Logistics Technologies (A. Hlali, pp. 197–228). IGI Global Scientific Publishing. [CrossRef]
  45. Ketchen, D. J., & Hult, G. T. M. (2007). Bridging organization theory and supply chain management. Journal of Operations Management, 25(2), 573–580. [CrossRef]
  46. Simchi-Levi, D., Schmidt, W., & Wei, Y. (2014). From superstorms to factory fires: Managing unpredictable supply chain disruptions. Harvard Business Review, 92(1/2), 96–101.
  47. Craighead, C. W., Blackhurst, J., Rungtusanatham, M. J., & Handfield, R. B. (2007). The severity of supply chain disruptions. Decision Sciences, 38(1), 131–156. [CrossRef]
  48. Emon, M. M. H., Rahman, K. M., Islam, M. S., Nath, A., Kutub, J., & Santa, N. A. (2025). Determinants of Explainable AI Adoption in Customer Service Chatbots: Insights from the Telecom Sector of Bangladesh. 2025 7th International Conference on Sustainable Technologies for Industry 5.0 (STI), 1–6.
  49. Tang, C. S. (2006). Robust strategies for mitigating supply chain disruptions. International Journal of Logistics Research and Applications, 9(1), 33–45. [CrossRef]
  50. Sheffi, Y., & Rice, J. B. (2005). A supply chain view of the resilient enterprise. MIT Sloan Management Review, 47(1), 41–48.
  51. Emon, M. M. H. (2025). Navigating the Digital Labyrinth: Personal Data Privacy and Security at Individual and Organizational Levels. In User-Centric Cybersecurity Implications for Sustainable Digital Transformation (pp. 257–288). IGI Global Scientific Publishing. [CrossRef]
  52. Wieland, A., & Wallenburg, C. M. (2013). The influence of relational competencies on supply chain resilience. Journal of Business Logistics, 34(1), 4–16. [CrossRef]
  53. Matzler, K., & Rutter, M. (2021). Enhancing customer service with chatbots: The role of artificial intelligence. Journal of Business Research, 134, 344-356. [CrossRef]
  54. McCarthy, J., & Williams, H. (2019). The role of chatbots in customer service: A comprehensive review. Journal of Customer Behaviour, 18(3), 321-335. [CrossRef]
  55. Emon, M. M. H. (2025). Cybersecurity in the Smart City Era: Overcoming Challenges With Modern Cryptographic Solutions. In Securing Smart Cities Through Modern Cryptography Technologies (pp. 43–74). IGI Global Scientific Publishing. [CrossRef]
  56. Miller, S., & Clark, T. (2020). Chatbots in customer service: A review of current research and future directions. Journal of Service Research, 22(3), 415-430. [CrossRef]
  57. Moon, J., & Kim, H. (2021). The effectiveness of chatbots in enhancing customer service experiences. Journal of Service Management, 32(2), 260-275. [CrossRef]
  58. Nguyen, T. N., & Simkin, L. (2021). Chatbots and customer service: Opportunities and challenges. Journal of Services Marketing, 35(1), 92-105. [CrossRef]
  59. Nissenbaum, H. (2018). Privacy as contextual integrity: A framework for understanding privacy in the digital age. Communications of the ACM, 61(4), 29-31. [CrossRef]
  60. Emon, M. M. H., Nath, A., Rahman, K. M., Islam, M. M.-U., Niloy, G. B., & Rifat, M. (2025). Examining the Determinants of Generative AI Utilization for SEO and Content Marketing: A TOE Approach in the Bangladeshi Digital Space. 2025 IEEE International Conference on Computing, Applications and Systems (COMPAS), 1–7.
  61. O’Leary, D., & Weiss, M. (2020). Chatbots in customer service: Examining their impact on satisfaction and loyalty. Journal of Interactive Marketing, 51, 46-57. [CrossRef]
  62. Park, H., & Kim, Y. (2020). Chatbots in customer service: A study on user satisfaction and service quality. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 33, 10-23. [CrossRef]
  63. Peltier, J. W., & Schibrowsky, J. A. (2021). The use of chatbots in customer service: An analysis of their effectiveness and impact. Journal of Marketing Communications, 27(4), 355-370. [CrossRef]
  64. Rao, M., Xu, Q., & Wang, C. (2021). Chatbots and personalization: Improving customer service in the digital age. Journal of Business and Technology, 16(2), 55-72.
  65. Emon, M. M. H., & Ahmed, M. (2025). Technological adoption in green practices as a mediator between green supply chain practices and operational performance: evidence from the agro-processing and food industry. Brazilian Journal of Operations and Production Management, 22(4), 2695. [CrossRef]
  66. Reddy, M., & Arora, M. (2020). Chatbots and their role in improving customer service: Insights from a recent study. International Journal of Service Industry Management, 31(3), 376-393. [CrossRef]
  67. Reilly, M., & Duran, R. (2020). Customer experiences with chatbots: A qualitative exploration. Journal of Business Research, 112, 189-200. [CrossRef]
  68. Roy, S., & Kesharwani, A. (2021). Chatbots and customer service: An exploration of their impact on customer satisfaction. Journal of Retailing and Consumer Services, 58, 102-112. [CrossRef]
  69. Emon, M. M. H., Nath, A., & Nipa, M. N. (2025). AI for a Greener Tomorrow: Harnessing Artificial Intelligence for Environmental Sustainability (pp. 227–252). IGI Global Scientific Publishing. [CrossRef]
  70. Saar, H., & Mazur, J. (2021). Efficiency and cost-effectiveness of chatbots in customer service. Journal of Applied Management, 33(1), 84-98.
  71. Sharma, A., & Joshi, N. (2020). Understanding the role of chatbots in modern customer service strategies. Journal of Service Research, 22(2), 167-182. [CrossRef]
  72. Emon, M. M. H., & Chowdhury, M. S. A. (2025). Safeguarding Student Data: Privacy and Security Challenges in AI-Powered Education Tools. In Enhancing Student Support and Learning Through Conversational AI (pp. 191–228). IGI Global Scientific Publishing. [CrossRef]
  73. Shum, H. Y., He, X., & Li, D. (2018). Chatbots: A survey of the state of the art. ACM Computing Surveys, 51(5), 1-36. [CrossRef]
  74. Smith, L., & Collins, P. (2019). Chatbots in customer service: Benefits and challenges. Service Business, 13(4), 489-504. [CrossRef]
  75. Smutkupt, P., Jiradilok, M., & O’Brien, M. (2021). Evaluating the limitations of chatbots in complex customer service scenarios. Journal of Service Theory and Practice, 31(6), 881-899. [CrossRef]
  76. Sweeney, J. C., & Soutar, G. N. (2020). Chatbots in service environments: A review of current practices and future research. Journal of Services Marketing, 34(7), 900-912. [CrossRef]
  77. Emon, M. M. H., & Ahmed, M. (2025). Digital Readiness as a Catalyst for Talent Transformation in Hospitality. In Talent Management in Hotels and Hospitality (pp. 461–502). IGI Global Scientific Publishing. [CrossRef]
  78. Taylor, K. (2023). Privacy and security concerns in chatbot interactions. Cybersecurity Insights, 7(2), 12-29.
  79. Tiwari, M., & Singh, S. (2021). The role of chatbots in enhancing customer experience: A study of the retail sector. Retail and Consumer Services Journal, 42(1), 54-65. [CrossRef]
  80. Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A. C., Kaiser, Ł., & Polosukhin, I. (2017). Attention is all you need. Proceedings of the 31st Conference on Neural Information Processing Systems (NeurIPS).
  81. Emon, M. M. H. (2025). The Mediating Role of Supply Chain Responsiveness in the Relationship Between Key Supply Chain Drivers and Performance: Evidence from the FMCG Industry. Brazilian Journal of Operations & Production Management, 22(1), 2580. [CrossRef]
  82. Wang, T., & Liu, Z. (2020). Analyzing the impact of chatbots on customer service outcomes. Journal of Business Research, 114, 75-88. [CrossRef]
  83. Zhang, Y., & Li, J. (2021). Chatbots in the customer service industry: A review and research agenda. International Journal of Service Industry Management, 32(2), 213-229. [CrossRef]
  84. Zhang, Y., Zhao, M., & Liu, Y. (2020). Protecting privacy in chatbot interactions: Strategies and considerations. Journal of Information Privacy and Security, 16(3), 1-15. [CrossRef]
Disclaimer/Publisher’s Note: The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of MDPI and/or the editor(s). MDPI and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
Copyright: This open access article is published under a Creative Commons CC BY 4.0 license, which permit the free download, distribution, and reuse, provided that the author and preprint are cited in any reuse.
Prerpints.org logo

Preprints.org is a free preprint server supported by MDPI in Basel, Switzerland.

Subscribe

Disclaimer

Terms of Use

Privacy Policy

Privacy Settings

© 2026 MDPI (Basel, Switzerland) unless otherwise stated