Version 1
: Received: 11 March 2024 / Approved: 13 March 2024 / Online: 15 March 2024 (10:11:21 CET)
How to cite:
Matraku, G. Neobank Adoption and Satisfaction: Insights from University Students. Preprints2024, 2024030805. https://doi.org/10.20944/preprints202403.0805.v1
Matraku, G. Neobank Adoption and Satisfaction: Insights from University Students. Preprints 2024, 2024030805. https://doi.org/10.20944/preprints202403.0805.v1
Matraku, G. Neobank Adoption and Satisfaction: Insights from University Students. Preprints2024, 2024030805. https://doi.org/10.20944/preprints202403.0805.v1
APA Style
Matraku, G. (2024). Neobank Adoption and Satisfaction: Insights from University Students. Preprints. https://doi.org/10.20944/preprints202403.0805.v1
Chicago/Turabian Style
Matraku, G. 2024 "Neobank Adoption and Satisfaction: Insights from University Students" Preprints. https://doi.org/10.20944/preprints202403.0805.v1
Abstract
This research explores the influence of nationality and financial literacy on satisfaction with neobank services among university students. Through a comparative analysis between German and international students, the study unveils that international students exhibit significantly higher satisfaction levels, suggesting that cultural differences and the requirement for international financial services play a crucial role Oishi et al., 1999. Although financial literacy was anticipated to have a strong impact, its effect on satisfaction did not reach statistical significance, indicating a nuanced relationship. This perhaps because the study sample of students partaking in the survey was mostly Graduate students in the field of Economics, Finance and Management. Demographic factors such as gender and age were found to be less influential compared to nationality and financial acumen Gelfand et al., 2011. These findings highlight the importance of tailored financial services and the potential of financial education in enhancing neobank satisfaction Gerrans et al., 2014. The study contributes to the understanding of consumer behavior in digital banking, offering insights for neobanks aiming to improve service adoption and customer loyalty within the university student demographic.
Keywords
neobanks; digital banking; financial literacy; fintech; cultural differences; financial services; consumer behavior; service adoption; customer loyalty
Subject
Business, Economics and Management, Economics
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
