Wang, L.; Damdinsuren, M.; Qin, Y.; Gonchigsumlaa, G.; Zandan, Y.; Zhang, Z. Forest Wellness Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Chongqing Tea Mountain and Bamboo Forest in China. Sustainability2024, 16, 3609.
Wang, L.; Damdinsuren, M.; Qin, Y.; Gonchigsumlaa, G.; Zandan, Y.; Zhang, Z. Forest Wellness Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Chongqing Tea Mountain and Bamboo Forest in China. Sustainability 2024, 16, 3609.
Wang, L.; Damdinsuren, M.; Qin, Y.; Gonchigsumlaa, G.; Zandan, Y.; Zhang, Z. Forest Wellness Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Chongqing Tea Mountain and Bamboo Forest in China. Sustainability2024, 16, 3609.
Wang, L.; Damdinsuren, M.; Qin, Y.; Gonchigsumlaa, G.; Zandan, Y.; Zhang, Z. Forest Wellness Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Chongqing Tea Mountain and Bamboo Forest in China. Sustainability 2024, 16, 3609.
Abstract
The wellness economy has developed rapidly recently, particularly in wellness tourism. Wellness tourism transforms sustainable strategy through the availability of extended multi-actor engagement in service innovation to further the tourism experience. Therefore, when operating a wellness tourism destination, it is necessary to encourage multi-actor engagement in service innovation to achieve sustainable development. This paper introduces a mixed research method with the SWOT-AHP-QSPM, as it qualitatively analyzes the advantages, disadvantages, opportunities, and threats, constructs an evaluation index system, conducts quantitative analysis using the analytic hierarchy process, determines the index weight and weighted score, and calculate the sustainable development strategy, which is appropriate for wellness development of Chongqing Tea Mountain and Bamboo Forest National Forest Park. Purposive field surveys and personal interviews were conducted in Chongqing forest tourism destinations, involving 356 effective respondents. The research reveals that multi-actor engagement significantly enhances sustainable development. These findings bridge service innovation knowledge gaps and provide valuable insights for forest tourism destination management and sustainable policy strategies to elevate multi-actor engagement in forest sites.
Keywords
sustainable development; wellness tourism; SWOT-AHP-QSPM analysis; service innovation; multi-actor engagement
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
