Hong, Y.; Cho, K. Differences in CEO Communication Strategies between High- and Low-Performing Firms in the Global Auto Parts Industry. Sustainability2024, 16, 3100.
Hong, Y.; Cho, K. Differences in CEO Communication Strategies between High- and Low-Performing Firms in the Global Auto Parts Industry. Sustainability 2024, 16, 3100.
Hong, Y.; Cho, K. Differences in CEO Communication Strategies between High- and Low-Performing Firms in the Global Auto Parts Industry. Sustainability2024, 16, 3100.
Hong, Y.; Cho, K. Differences in CEO Communication Strategies between High- and Low-Performing Firms in the Global Auto Parts Industry. Sustainability 2024, 16, 3100.
Abstract
This study focuses on understanding how global auto parts companies manage innovation by analyzing keywords in CEO messages from their reports. The study involved three key phases: (1) extraction of innovation-related keywords emphasized in CEO messages, (2) comparison of innovation-related keyword usage between high-performing (upper group) and low-performing (lower group) companies, and (3) analysis of the characteristics of innovation management via internal meaning and the structural interpretation of keywords. A comparison between the upper and lower groups revealed distinct differences in the emphasized keywords. The mapping of open innovation success factors, based on keywords extracted according to eigenvector centrality, identified Provision of Resources and Governance as central to innovation management in the upper group. These findings serve as a benchmark for establishing the direction, vision, and strategy of innovation management in the lower group.
Keywords
CEO communication; innovation management; network analysis; text mining; auto parts industry
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
