Casales-Garcia, V.; de las Heras, A.; Luque, A.; Gonzalez-Abril, L. Sustainable Emotional Design Based on Industry 4.0 for Industrial Nougat Packaging. Sustainability2024, 16, 1378.
Casales-Garcia, V.; de las Heras, A.; Luque, A.; Gonzalez-Abril, L. Sustainable Emotional Design Based on Industry 4.0 for Industrial Nougat Packaging. Sustainability 2024, 16, 1378.
Casales-Garcia, V.; de las Heras, A.; Luque, A.; Gonzalez-Abril, L. Sustainable Emotional Design Based on Industry 4.0 for Industrial Nougat Packaging. Sustainability2024, 16, 1378.
Casales-Garcia, V.; de las Heras, A.; Luque, A.; Gonzalez-Abril, L. Sustainable Emotional Design Based on Industry 4.0 for Industrial Nougat Packaging. Sustainability 2024, 16, 1378.
Abstract
Nowadays, digitalization present in all links of the product life cycle and within product design, packaging is a critical element, as it affects the customer’s purchase intention, and therefore, it is one of the most important spaces where to include techniques and methods based on Industry 4.0 that obtain results from the user and bring them closer to the process. The relationship between packaging and the expected quality and emotions of users is a topic that is addressed in the social axis of sustainability and involves an effort to strengthen the relationship with the user. This article studies the expected quality of nougat packaging in terms of shape and colour using ANOVA analysis. For this purpose, a survey was carried out among 122 participants in Spain and Mexico. The main conclusion is that a packaging with the combination of three shapes (rectangle, square and triangle) and colours (yellow, orange and red) enhances consumers’ emotions of admiration, satisfaction, pleasant surprise, attraction, fascination and joy.
Keywords
Product design; Social sustainability; Industry 4.0; Emotion detection; ANOVA; Nougat packaging
Subject
Engineering, Other
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
