Davidenko, L.; Sherimova, N.; Kunyazova, S.; Amirova, M.; Beisembina, A. Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan. Sustainability2024, 16, 413.
Davidenko, L.; Sherimova, N.; Kunyazova, S.; Amirova, M.; Beisembina, A. Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan. Sustainability 2024, 16, 413.
Davidenko, L.; Sherimova, N.; Kunyazova, S.; Amirova, M.; Beisembina, A. Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan. Sustainability2024, 16, 413.
Davidenko, L.; Sherimova, N.; Kunyazova, S.; Amirova, M.; Beisembina, A. Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan. Sustainability 2024, 16, 413.
Abstract
In the sustainable economy, consumer preferences are gradually coming to prioritise environmentally friendly products and services. A sustainable economy is directly linked to the growth of consumer welfare and environmental culture. The success of environmental projects is largely determined by approaches to the management of complex interconnected objects. Technological integration and the value chain from raw material extraction to the marketing of environmentally friendly products add to the growth factors. In this regard, we formulate the purpose of this study: to generalise the approaches and improve the mechanism of the ecological branding of the industrial complex of a region through conscious ESG transformation. For this purpose, we studied statistics and principles of management systems of Kazakh companies and their stakeholders. We analysed the situation of industrial complexes and their partners in the external environment to identify barriers to the development and implementation of eco-branding tools. The theoretical significance of the study helps to reveal the influence of ecological principles of modern production organisation on the speed of transition to green technologies. Its practical significance is seen in the formation of a system for measuring the level of readiness of companies to promote the ecological branding of a region’s industry outside its country.
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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