Version 1
: Received: 20 November 2023 / Approved: 20 November 2023 / Online: 20 November 2023 (09:26:04 CET)
How to cite:
Zhu, Z.; Lee, H.; Cai, P.; Pan, Y. AI Assistance in Enterprise Workflows: Enhancing Design Brief Creation for Designers. Preprints2023, 2023111231. https://doi.org/10.20944/preprints202311.1231.v1
Zhu, Z.; Lee, H.; Cai, P.; Pan, Y. AI Assistance in Enterprise Workflows: Enhancing Design Brief Creation for Designers. Preprints 2023, 2023111231. https://doi.org/10.20944/preprints202311.1231.v1
Zhu, Z.; Lee, H.; Cai, P.; Pan, Y. AI Assistance in Enterprise Workflows: Enhancing Design Brief Creation for Designers. Preprints2023, 2023111231. https://doi.org/10.20944/preprints202311.1231.v1
APA Style
Zhu, Z., Lee, H., Cai, P., & Pan, Y. (2023). AI Assistance in Enterprise Workflows: Enhancing Design Brief Creation for Designers. Preprints. https://doi.org/10.20944/preprints202311.1231.v1
Chicago/Turabian Style
Zhu, Z., Pengyu Cai and Younghwan Pan. 2023 "AI Assistance in Enterprise Workflows: Enhancing Design Brief Creation for Designers" Preprints. https://doi.org/10.20944/preprints202311.1231.v1
Abstract
This study examines the impact of GenAI tools on the daily tasks of designers within corporations. It investigates both the operational changes and employee anxieties regarding job security. The research employs a qualitative approach: one without the use of ChatGPT and one with its use. The findings indicate significant improvements in operational experience and subjective perceptions across various tasks, as demonstrated through a user experience map. Moreover, the study highlights the potential of AI for enhancing managerial efficiency, streamlining workflows, and improving collaboration. However, it also addresses challenges concerning information authenticity, copyright protection, and professional identity. The goal of this study is to comprehend AI's current role in businesses, evaluate its effects on designers, and offer balanced recommendations that emphasize the integration of AI thinking into future corporate workflows from a human-centric perspective.
Keywords
design brief; ai thinking; generative ai; design management; user experience
Subject
Computer Science and Mathematics, Other
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
