Multicriteria Model for Measuring the Potential of Cultural Identity in the Tourism Development of Sincelejo, Colombia

Martín León-Santiesteban; Martha Cecilia Mendez-Prada; Yolanda Patricia Cardona-Arce; Nelly Guerrero-Mosquera

doi:10.20944/preprints202308.1886.v1

Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Version 1 : Received: 26 August 2023 / Approved: 28 August 2023 / Online: 29 August 2023 (04:18:11 CEST)

The purpose of this article is to present a multi-criteria model designed to evaluate the potential of Sincelejo's cultural identity for tourism development. A descriptive quantitative methodology was used, which included a survey of 211 participants. A decision support method was applied, using the Weighted Additive Sum approach, following the multi-attribute method. Based on the information gathered, the elements of cultural identity shared by most of the criteria were identi-fied, highlighting the gastronomic, social, and cultural traditions and customs of the region, the results of which made it possible to design a composite indicator to evaluate the tourism potential of cultural identity in the area.

cultural identity; tourism development; tourism; attributes; potential; multi-attribute model

Social Sciences, Tourism, Leisure, Sport and Hospitality

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Multicriteria Model for Measuring the Potential of Cultural Identity in the Tourism Development of Sincelejo, Colombia

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