Version 1
: Received: 1 August 2023 / Approved: 2 August 2023 / Online: 2 August 2023 (07:29:00 CEST)
How to cite:
Sobral, T.F.V.; Santos, J.V.; Lopes, L.F.D.; Gonçalves, S.P. Internal Marketing and Burnout: The Application of the Job Demands-Resources Model. Preprints2023, 2023080156. https://doi.org/10.20944/preprints202308.0156.v1
Sobral, T.F.V.; Santos, J.V.; Lopes, L.F.D.; Gonçalves, S.P. Internal Marketing and Burnout: The Application of the Job Demands-Resources Model. Preprints 2023, 2023080156. https://doi.org/10.20944/preprints202308.0156.v1
Sobral, T.F.V.; Santos, J.V.; Lopes, L.F.D.; Gonçalves, S.P. Internal Marketing and Burnout: The Application of the Job Demands-Resources Model. Preprints2023, 2023080156. https://doi.org/10.20944/preprints202308.0156.v1
APA Style
Sobral, T.F.V., Santos, J.V., Lopes, L.F.D., & Gonçalves, S.P. (2023). Internal Marketing and Burnout: The Application of the Job Demands-Resources Model. Preprints. https://doi.org/10.20944/preprints202308.0156.v1
Chicago/Turabian Style
Sobral, T.F.V., Luis Felipe Dias Lopes and Sónia P. Gonçalves. 2023 "Internal Marketing and Burnout: The Application of the Job Demands-Resources Model" Preprints. https://doi.org/10.20944/preprints202308.0156.v1
Abstract
(1) Background: The purpose of this study was to investigate the relationship between IMO and burnout while assessing the contribution of job demands and resources on increasing internal orientation and worker well-being and, consequently, the levels of perceived performance; (2) Methods: Data were collected between April and December 2021 by completing an online questionnaire, developed in the Google Forms platform. The following descriptive statistics were analyzed: measures of central tendency (mean), dispersion (standard deviation), minimum value and maximum value. Next, Pearson's correlation coefficient was calculated to analyze the relationship between the variables under study.; (3) Results: The results showed the mediating effect of IMO between performance feedback and perceived performance, while burnout mediates the relationship between emotional and technology demands and perceived performance. (4) Conclusions: These conclusions demonstrate that constructive feedback might help a more efficient performance through better internal communication and the positive effects of technology demands could be the result of the interaction between personal and organizational resources.
Public Health and Healthcare, Public, Environmental and Occupational Health
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
