Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Sustainable Consumption and the Drivers of Product Boycott in Europe

Version 1 : Received: 17 July 2023 / Approved: 17 July 2023 / Online: 18 July 2023 (12:41:36 CEST)

How to cite: Jesus-Silva, N.; Baptista, N.; Mata, F.; Dos-Santos, M. Sustainable Consumption and the Drivers of Product Boycott in Europe. Preprints 2023, 2023071231. https://doi.org/10.20944/preprints202307.1231.v1 Jesus-Silva, N.; Baptista, N.; Mata, F.; Dos-Santos, M. Sustainable Consumption and the Drivers of Product Boycott in Europe. Preprints 2023, 2023071231. https://doi.org/10.20944/preprints202307.1231.v1

Abstract

Institutional sustainability is a dynamic and multifaceted concept that relies on the contributions of various institutions, including the legal and the scientific system. On the other side, consumers boycotts are an expression of political consumerism by which consumers can use their market power to attain sustainability objectives. This article explores institutional trust on the legal system and trust on scientists as potential drivers for consumers’ boycotts. Using data retrieved from the European Social Survey covering twenty-five countries, the study employs binary logistic regression to assess the importance of institutional trust and other potential drivers of product boycotts in Europe. Results confirm that boycotting behaviour is affected by institutional trust, as well as other individual variables including gender, age and life-cycle effects, education, interest in politics and level of satisfaction with the political system, generalized trust, personal well-being, and consumers’ use and perceptions of information and communication technologies. The results of this study enrich the literature on consumer boycotts and have implications for policymakers involved in sustainability initiatives.

Keywords

Boycott; institutional sustainability; institutional trust; legal system; science

Subject

Business, Economics and Management, Other

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