Yu, W.-W.; Fang, C.-Y. The Role of Near-Field Communication Mobile Payments in Sustainable Restaurant Operations: A Restaurateur’s Perspective. Sustainability2023, 15, 12471.
Yu, W.-W.; Fang, C.-Y. The Role of Near-Field Communication Mobile Payments in Sustainable Restaurant Operations: A Restaurateur’s Perspective. Sustainability 2023, 15, 12471.
Yu, W.-W.; Fang, C.-Y. The Role of Near-Field Communication Mobile Payments in Sustainable Restaurant Operations: A Restaurateur’s Perspective. Sustainability2023, 15, 12471.
Yu, W.-W.; Fang, C.-Y. The Role of Near-Field Communication Mobile Payments in Sustainable Restaurant Operations: A Restaurateur’s Perspective. Sustainability 2023, 15, 12471.
Abstract
The mobile payment has been emerging as an alternative to cash and credit cards and is rapidly evolving around the world. This study integrated the general model of innovation diffusion theory (IDT) with the technology acceptance model (TAM) to examine the impact of near-field-communication (NFC) mobile payment environment on the restaurant operating performance (ROP). This paper used convenience sampling to distribute questionnaires to restaurant owners and managers in order to investigate the impact of NFC mobile payment environment on ROP. A total of 279 valid questionnaires were collected. The empirical results show that sales growth, cost saving, flexibility, accessibility and trust & safety had significantly positive impacts on ROP. After considering the restaurant size as a moderator for analysis, there are only two constructs- accessibility and trust & safety had significant impacts on ROP. This empirical finding could provide restaurateurs with a reference to improve ROP by increasing the mobile payment environment.
Keywords
Mobile payment environment; Restaurateur; Restaurant operating performance; Restaurant size; Innovation diffusion theory (IDT); Technology acceptance model (TAM)
Subject
Business, Economics and Management, Other
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
