Version 1
: Received: 4 July 2023 / Approved: 5 July 2023 / Online: 6 July 2023 (10:38:41 CEST)
How to cite:
Rosário, A.T.; Lopes, P.R.; Rosário, F.S. The Digital Marketing for Sustainable Development. Preprints2023, 2023070330. https://doi.org/10.20944/preprints202307.0330.v1
Rosário, A.T.; Lopes, P.R.; Rosário, F.S. The Digital Marketing for Sustainable Development. Preprints 2023, 2023070330. https://doi.org/10.20944/preprints202307.0330.v1
Rosário, A.T.; Lopes, P.R.; Rosário, F.S. The Digital Marketing for Sustainable Development. Preprints2023, 2023070330. https://doi.org/10.20944/preprints202307.0330.v1
APA Style
Rosário, A.T., Lopes, P.R., & Rosário, F.S. (2023). The Digital Marketing for Sustainable Development. Preprints. https://doi.org/10.20944/preprints202307.0330.v1
Chicago/Turabian Style
Rosário, A.T., Paula Rosa Lopes and Filipe Sales Rosário. 2023 "The Digital Marketing for Sustainable Development" Preprints. https://doi.org/10.20944/preprints202307.0330.v1
Abstract
A Digital marketing allows brands to disseminate information in a targeted way towards their clients and consumers, making bidirectional communication and interactions between organizations and audiences feasible. This reality not only allows companies to pass on messages about sustainability associated with processes and products with the aim of launching trends and shaping behaviour, but also allows consumers to share their experiences, needs, preferences and expectations. In this sense, the techniques used in the context of digital marketing make it possible not only to communicate products and services but also to show that brands are working to be more sustainable and to disseminate new sustainable trends that help to change consumer mindsets. This research paper employs a Systematic Literature Review with Bibliometric Analysis (SLBA) methodology to explore and synthesize data about how digital marketing can be used to promote and communicate sustainability. In this study, the results show that digital marketing strategies contribute to promoting sustainable development by encouraging sustainable consumption patterns. This scenario is possible by understanding consumer behavior, communicating key messages through the best channels and effectively evaluating green marketing campaigns on consumer attitudes and purchasing decisions.
Keywords
digital marketing; sustainable development
Subject
Business, Economics and Management, Marketing
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
