Version 1
: Received: 5 May 2023 / Approved: 8 May 2023 / Online: 8 May 2023 (09:00:27 CEST)
Version 2
: Received: 7 June 2023 / Approved: 9 June 2023 / Online: 9 June 2023 (13:31:30 CEST)
How to cite:
Florido-Benítez, L. The Impact of Tourism Promotion at Andalusian Eight Provinces. Preprints2023, 2023050487. https://doi.org/10.20944/preprints202305.0487.v2
Florido-Benítez, L. The Impact of Tourism Promotion at Andalusian Eight Provinces. Preprints 2023, 2023050487. https://doi.org/10.20944/preprints202305.0487.v2
Florido-Benítez, L. The Impact of Tourism Promotion at Andalusian Eight Provinces. Preprints2023, 2023050487. https://doi.org/10.20944/preprints202305.0487.v2
APA Style
Florido-Benítez, L. (2023). The Impact of Tourism Promotion at Andalusian Eight Provinces. Preprints. https://doi.org/10.20944/preprints202305.0487.v2
Chicago/Turabian Style
Florido-Benítez, L. 2023 "The Impact of Tourism Promotion at Andalusian Eight Provinces" Preprints. https://doi.org/10.20944/preprints202305.0487.v2
Abstract
The aim of this study is to analyse tourism promotion of eight provinces of Andalusia from 2010 to 2022, and to examine the ways that tourism promotion campaigns influence and stimulate the improving of tourism supply and demand at Andalusian provinces. The methodology used in this study collected data from Andalusian public organizations (secondary data), and information related to this topic from researchers and organizations (primary data) for the purpose of this research project. This research provides a new contribution to tourism industry and promotion strategies context. Findings of the current study prove that DMOs of Andalusian provinces increased the tourism promotion budgets and campaigns to revitalize the tourism demand and supply due to the pandemic crisis and Russia’s invasion of Ukraine. Indeed, results of this research suggest that Andalusia’s tourism promotion budgets and campaigns have helped to improve the number of passenger arrivals, number of tourists, hotel occupancy rate, overnight stays at hotels by international and Spanish, and total overnight stay indicators in the period analysed, especially in the years 2021 and 2022. The contribution of this study has a great relevance to tourist destinations, DMOs, hotels, airports, and stakeholders where application of tourism promotion budgets, joint promotion campaigns, and new tourism products and services should be implemented to improve the tourism supply and demand, guarantee the regional and local economy and well-being of population.
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Received:
9 June 2023
Commenter:
Lázaro Florido-Benítez
Commenter's Conflict of Interests:
Author
Comment:
I have modified this new paragraph in page 4 (464-470): For instance, in 2022 the Andalusian destination received 30 million tourists a 55.3% more than last year, that is, 10,5 million tourists more than in the year 2021. However, although the 30 million tourists are a good number, this figure is fewer than 32 million tourists that received the Andalusian destination in 2019. It is clear from findings that the pandemic had a significant impact on the aviation and hospitality industry and altered and has disrupted tourism demand forces in Andalusian tourist destinations [132,133].
Furthermore, In the abstract section (line 15) was written have to helped. Would be "have helped to imrove" is also changed.
Commenter: Lázaro Florido-Benítez
Commenter's Conflict of Interests: Author
Furthermore, In the abstract section (line 15) was written have to helped. Would be "have helped to imrove" is also changed.