Version 1
: Received: 2 May 2023 / Approved: 3 May 2023 / Online: 3 May 2023 (10:32:40 CEST)
How to cite:
Maboudi, F.; Sheikh, R. Evaluation and Selection of Products Based on the Quality Dimensions by Word of Mouth (Case Study: Brands of the Mobile Phone). Preprints2023, 2023050131. https://doi.org/10.20944/preprints202305.0131.v1
Maboudi, F.; Sheikh, R. Evaluation and Selection of Products Based on the Quality Dimensions by Word of Mouth (Case Study: Brands of the Mobile Phone). Preprints 2023, 2023050131. https://doi.org/10.20944/preprints202305.0131.v1
Maboudi, F.; Sheikh, R. Evaluation and Selection of Products Based on the Quality Dimensions by Word of Mouth (Case Study: Brands of the Mobile Phone). Preprints2023, 2023050131. https://doi.org/10.20944/preprints202305.0131.v1
APA Style
Maboudi, F., & Sheikh, R. (2023). Evaluation and Selection of Products Based on the Quality Dimensions by Word of Mouth (Case Study: Brands of the Mobile Phone). Preprints. https://doi.org/10.20944/preprints202305.0131.v1
Chicago/Turabian Style
Maboudi, F. and Reza Sheikh. 2023 "Evaluation and Selection of Products Based on the Quality Dimensions by Word of Mouth (Case Study: Brands of the Mobile Phone)" Preprints. https://doi.org/10.20944/preprints202305.0131.v1
Abstract
Today, mobile phones are at the center of many consumers' lives and a part of people's lives. Although this tool was considered a luxury initially, it has gradually become a necessary tool with the reduction of the price and the increase of its functions. Consumers choose specific models of mobile phones according to their needs. Mobile phones have quality features that are expressed in the form of quality dimensions. These dimensions are mostly expressed by word of mouth (WOM). In this research, first; we collected the opinions of 350 students about 4 brands of mobile phones based on Garvin's quality of dimensions, finally; the students’ opinions about mobile phones were evaluated with integrated TOPSIS with interval-valued intuitionistic fuzzy numbers technique, and the priority of 4 phone brands was determined based on students' opinions.
Keywords
interval-valued intuitionistic fuzzy numbers (IVIFN) technique; mobile phone; Word-of-Mouth (WOM); Garvin's quality of dimensions
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
