Xu, J.; Zhang, X.; Li, H.; Yoo, C.; Pan, Y. Is Everyone an Artist? A Study on User Experience of AI-Based Painting System. Appl. Sci.2023, 13, 6496.
Xu, J.; Zhang, X.; Li, H.; Yoo, C.; Pan, Y. Is Everyone an Artist? A Study on User Experience of AI-Based Painting System. Appl. Sci. 2023, 13, 6496.
Xu, J.; Zhang, X.; Li, H.; Yoo, C.; Pan, Y. Is Everyone an Artist? A Study on User Experience of AI-Based Painting System. Appl. Sci.2023, 13, 6496.
Xu, J.; Zhang, X.; Li, H.; Yoo, C.; Pan, Y. Is Everyone an Artist? A Study on User Experience of AI-Based Painting System. Appl. Sci. 2023, 13, 6496.
Abstract
Artificial intelligence (AI) applications in different fields are developing rapidly, among which AI painting technology, as an emerging technology, has received wide attention from users for its creativity and efficiency. This study aimed to investigate the factors that influence user acceptance of the use of AIBPS by proposing an extended model that combines the Extended Technology Acceptance Model (ETAM) with the AI-based Painting System (AIBPS).A questionnaire was administered to 528 Chinese participants, using validated factor analysis data and Structural Equation Modeling (SEM) was used to test the hypotheses. The findings showed that hedonic motivation (HM) and perceived trust (PE) had a positive effect (+) on users' perceived usefulness (PU) and perceived ease of use (PEOU), while previous experience (PE) and technical features (TF) had no effect (-) on users' perceived usefulness (PU). This study provides an important contribution to the literature on AIBPS and the evaluation of systems of the same type, which helps to promote the sustainable development of AI in different domains and provides a possible space for further extension of TAM, thus helping to improve the user experience of AIBPS. The results of the study provide insights for system developers and enterprises to better motivate users to use AIBPS.
Keywords
AI-based painting systems(AIBPS); Technology Acceptance Model (TAM); Behavioral intentions; User experience; Structural Equation Modelling (SEM
Subject
Arts and Humanities, Art
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
