PreprintArticleVersion 1Preserved in Portico This version is not peer-reviewed
Analysis of Interest in Becoming Social Entrepreneurs among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach
Version 1
: Received: 13 February 2023 / Approved: 14 February 2023 / Online: 14 February 2023 (09:01:41 CET)
How to cite:
Kurniasari, F.; Lestari, E.D.; Handayani, H. Analysis of Interest in Becoming Social Entrepreneurs among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach. Preprints2023, 2023020241. https://doi.org/10.20944/preprints202302.0241.v1
Kurniasari, F.; Lestari, E.D.; Handayani, H. Analysis of Interest in Becoming Social Entrepreneurs among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach. Preprints 2023, 2023020241. https://doi.org/10.20944/preprints202302.0241.v1
Kurniasari, F.; Lestari, E.D.; Handayani, H. Analysis of Interest in Becoming Social Entrepreneurs among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach. Preprints2023, 2023020241. https://doi.org/10.20944/preprints202302.0241.v1
APA Style
Kurniasari, F., Lestari, E.D., & Handayani, H. (2023). Analysis of Interest in Becoming Social Entrepreneurs among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach. Preprints. https://doi.org/10.20944/preprints202302.0241.v1
Chicago/Turabian Style
Kurniasari, F., Elissa Dwi Lestari and Herlin Handayani. 2023 "Analysis of Interest in Becoming Social Entrepreneurs among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach" Preprints. https://doi.org/10.20944/preprints202302.0241.v1
Abstract
As one of the world's most populous countries, Indonesia is struggling with the composition of its people, the majority of whom are unemployed productive-age individuals with low education levels. Another issue is the high poverty rate, which is followed by issues of gender inequality. The government cannot solve these social issues on its own. There is a need for community support to solve these problems through sustainable social entrepreneurship activities. Using the Theory of Planned Behavior and Outcome Expectation, this study will determine the factors that influence the interest of individuals known as the Z and Millennial generation, aged 18 to 34 years old, in becoming social entrepreneurs. This study applied a quantitative approach with a judgmental sampling technique to a sample of Generation Z and Millennials who have ever participated in social activities but have not yet started their own business. The study gathered 210 respondents, who were then analyzed using the PLS-SEM method with multiple group analysis generation-based comparison. According to the findings, the Millennial Generation's Attitude Toward Behavior, Subjective Norms, and Outcome Expectation all had a positive impact on Social Entrepreneurial Intention. Meanwhile, Subjective Norms had no effect on Social Entrepreneurial Intention in the Z Generation. Only attitude toward behavior, perceived behavioral control, and outcome expectation have a positive effect on the development of social entrepreneurial intentions. Furthermore, the findings of this study confirm that subjective norms influence attitude toward behavior and Perceived Behavioral Control in both Generation Z and millennials.
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
