Version 1
: Received: 11 February 2023 / Approved: 14 February 2023 / Online: 14 February 2023 (04:04:43 CET)
Version 2
: Received: 22 February 2023 / Approved: 23 February 2023 / Online: 23 February 2023 (02:30:36 CET)
How to cite:
Zam, M.; rezasoltan, A.; Ramezanian, H.; Tavakoli, M. Investigation of Consumer Attitude Impacting Parameters in Online Shopping. Preprints2023, 2023020232. https://doi.org/10.20944/preprints202302.0232.v2
Zam, M.; rezasoltan, A.; Ramezanian, H.; Tavakoli, M. Investigation of Consumer Attitude Impacting Parameters in Online Shopping. Preprints 2023, 2023020232. https://doi.org/10.20944/preprints202302.0232.v2
Zam, M.; rezasoltan, A.; Ramezanian, H.; Tavakoli, M. Investigation of Consumer Attitude Impacting Parameters in Online Shopping. Preprints2023, 2023020232. https://doi.org/10.20944/preprints202302.0232.v2
APA Style
Zam, M., rezasoltan, A., Ramezanian, H., & Tavakoli, M. (2023). Investigation of Consumer Attitude Impacting Parameters in Online Shopping. Preprints. https://doi.org/10.20944/preprints202302.0232.v2
Chicago/Turabian Style
Zam, M., Hasan Ramezanian and Mohammadhosein Tavakoli. 2023 "Investigation of Consumer Attitude Impacting Parameters in Online Shopping" Preprints. https://doi.org/10.20944/preprints202302.0232.v2
Abstract
Most buying decisions are affected by the customer's analysis of the advantages and disadvantages of the product and its emotional aspects. Psychological and marketing studies have confirmed the role of customer emotions in various stages of the purchasing process. The present study aims to identify the dimensions and factors that potentially influence customer emotions in buying luxury cosmetics. First, in order to identify the various aspects of customer emotions, a qualitative study was conducted using in-depth semi-structured interviews with 23 customers of luxury cosmetics and health products in Telegram groups. This study led to the identification of various dimensions of customer emotions and a list of factors that potentially act as antecedents of emotions in the target population. In the next step, based on group consensus, the antecedents affecting customer emotions were determined. The members of the panel at this stage included 15 specialists and experts in the fields of marketing, psychology, companies importing luxury cosmetics and hygiene products which are active in online networks, as well as managers of luxury cosmetics and hygiene groups in online spaces. The consensus of experts was reached in three stages and 36 factors affecting customers' emotions were determined and ranked based on the relevance or strength of the perceived effect from the point of view of experts. Finally, they were classified into three categories as group and product variables, situational variables, and individual variables.
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Received:
23 February 2023
Commenter:
Milad Zam
Commenter's Conflict of Interests:
Author
Comment:
Hi, the title of the article has been changed due to the request of the funder. In addition, we added the funder information, to the paper, which is important for the article. A minor change is that we also changed figure 1, for better readability as this is the core of our research. Thus, I would like to kindly ask you to consider these changes in the online version.
Commenter: Milad Zam
Commenter's Conflict of Interests: Author
Many thanks,
Milad Zam