The article describes the methodology of the experimental analysis of operational and cost-effective assessment using geographic information system (GIS) technologies, as opposed to the assessment of the tourism potential of the nature of the Fergana Valley in Uzbekistan using long term and costly classical approaches. Based on the ArcGIS (10.8) grid index approach of 20 natural geographical indicators of the valley, such as geographical location, relief, climate, hydrographic and biological, the level of tourism comfort was determined and the location of 6 tourist-recreation zones were defined. The level of accuracy of the tourist-recreational zones all situated utilizing GIS technologies was confirmed by field-expedition approaches.