Preprint Concept Paper Version 1 Preserved in Portico This version is not peer-reviewed

Competitive Approaches of Strategic Alliance in the Big Data Environment, a Moderating Role of Big Data Predictive Analytics in the Case of Telecommunication Sector of Pakistan

Version 1 : Received: 3 November 2021 / Approved: 5 November 2021 / Online: 5 November 2021 (11:29:12 CET)

How to cite: Abbas, H.; Ze, Y.; Ahmad, W. Competitive Approaches of Strategic Alliance in the Big Data Environment, a Moderating Role of Big Data Predictive Analytics in the Case of Telecommunication Sector of Pakistan. Preprints 2021, 2021110117 (doi: 10.20944/preprints202111.0117.v1). Abbas, H.; Ze, Y.; Ahmad, W. Competitive Approaches of Strategic Alliance in the Big Data Environment, a Moderating Role of Big Data Predictive Analytics in the Case of Telecommunication Sector of Pakistan. Preprints 2021, 2021110117 (doi: 10.20944/preprints202111.0117.v1).

Abstract

Based on the resource-based theory, the current study examines the relationship between competitive strategies and strategic alliance performance. Furthermore, big data predictive analytics is treated as a boundary condition between competitive strategies and strategic alliance performance. Big data of predictive analytics in operations and industrial management has been a focal point in the current era. There has been little attention has about big data predictive analytics influences on competitive strategies and strategic alliance performance, especially in developing countries like Pakistan. A survey instrument was used to record the responses from 331 employees of the telecom sectors companies working in Pakistan. Study findings show that big competitive strategies have a positive and significant relationship with strategic alliances performance. It was also found that big data predictive analytics plays the role of moderator between competitive strategies and strategic alliance performance. The study add a new perspective and contribution to the literature on big data predictive analytics, strategic alliance performance, and competitive strategies in Pakistan's telecom sector companies. Further, the study results explain that big data analytics is just like the companies' lifeblood in the current era. The efficient and effective use of big data analytics, companies can boost their standards in a competitive environment.

Keywords

Big data predictive analytics; competitive strategies; strategic alliance performance; Telecom sector

Subject

SOCIAL SCIENCES, Business and Administrative Sciences

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