Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

The implication of Innovation, Proactivity, Risk Taking, Artistic Orientation, and Financial Literacy on Creative Economy Business Performance During the Pandemic

Version 1 : Received: 4 October 2021 / Approved: 5 October 2021 / Online: 5 October 2021 (15:06:35 CEST)

How to cite: Suripto, S. The implication of Innovation, Proactivity, Risk Taking, Artistic Orientation, and Financial Literacy on Creative Economy Business Performance During the Pandemic. Preprints 2021, 2021100088 (doi: 10.20944/preprints202110.0088.v1). Suripto, S. The implication of Innovation, Proactivity, Risk Taking, Artistic Orientation, and Financial Literacy on Creative Economy Business Performance During the Pandemic. Preprints 2021, 2021100088 (doi: 10.20944/preprints202110.0088.v1).

Abstract

This study aims to determine the Implication of innovation, proactivity, risk-taking, artistic orientation, and financial literacy on creative economy businesses during the COVID-19 pandemic. This was conducted on 120 creative economy businessmen in Bandar Lampung City, which is a miniature of Indonesia with multiethnic cultures. The results showed innovation is not significant, but proactive attitude, artistic orientation, and financial literacy have a significant implication on the performance of creative economic businesses during the Covid-19 pandemic.

Keywords

innovation; proactivity; financial literacy; economy business performance

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